Here we have an eminent blogger with us today. He isn't like the type you see every day. He helps vernacular blogs.
What attracted me towards TechPrevue was the desire to understand the challenges faced by a vernacular blogger. My understanding that SEO techniques do not work at blogs containing vernacular language was further cemented by Vinay's admittance.
Read as Vinay explains how he overcame the most formidable of hurdles in SEO, making Google understand something other than English.
Mohit: Tell us about yourself. Being a NIFT alumnus, how did you stumble towards Website SEO?
Vinay: As a person it’s difficult to identify myself. I am a human who love creative things. I am involved in blogging since 2007. I created first blog to publish my poems. But after sometime I got many requests to reveal the secrets of blog design, widgets and template. So I created my Hindi tech blog तकनीक द्रष्टा(2009) to help bloggers. After that I learned about monetization of blog and tried it on my blog but after few months AdSense made Hindi unsupported language. That was the main reason why I switched to English and renamed my blog to Tech Prevue (2012).
I dint stumbled to website SEO because I never quit blogging after 2009. In May 2010 I joined 2 year program Master of Fashion Technology (Strategic management in Apparel production and Fashion retail) at NIFT, Gandhinagar. After completing MFTech in 2012 I tried to continue blogging because many of blogger friends always want me as blogger to help them.
Again I started तकनीक द्रष्टा in January 2014 when I met with kind people from Google. We talked about Hindi content promotion on web, Hindi software and Android localization. After a healthy discussion I found Hindi blogging as an opportunity because Google AdSense for Hindi content will be available very soon. So now [I’m] still doing blogging as hobby and extracurricular activity and monetization in my second objective.
Mohit: Tell us something about Tech Prevue and the Blog.
Vinay: Tech Prevue is a platform where we publish articles related to blogging, monetization, web development, Smartphone and technology etc. It is in existence because of people who love it. Our objective is to simplify tech noesis and make it understandable to audience. First we targeted only bloggers but now we are concentrating on all including business persons who want to keep their business alive with the help of technology. Now number of software companies relies on techprevue.com and sponsor article to promote their products and services.
Tech Prevue is not only a blog. We are consultant to bloggers about blog, blogging, design and SEO. We are crafting beautiful blogs and giving cent percent satisfaction to our clients.
Mohit: What are your upcoming Projects?
Vinay: We are working on two projects Fashion Reveries and Digital Brainiac.
‘Fashion reveries’ [is] in alpha stage but serving fashion aspirants and professionals. We are planning to build a new name for web consultancy and development job apart from Tech Prevue.
So Digital Brainiac is different project of early age and yet not fully implemented. We are constantly working on it before providing our services.
On Social Networks
Mohit: Be it Facebook or Twitter, Social Media was never the strong point for a majority of bloggers, yet, you boast of more than 3000 Fans on facebook and more than 2000 Blog followers? How did you manage it?
Vinay: We are in existence since 2009 but that time only Hindi bloggers knew us. We are constantly working on quality over quantity. Those have interest in our niche love us and have special care. One of our old gadgets is ‘Google friend connect’. We have 2150+ followers. On Google+ number of followers are 1100+. Yes we opted for Facebook page a year before to give blog updates to our readers who are on Facebook savvy and their count is now 3150+.
Mohit: How important are web Advertisements to running a good blog?
Vinay: Monetization is always a tool to run a blog. No one can afford a blog from his pocket for life time. Monetization can be direct or indirect. When you earn a dollar from your blog you earn hundred dollar’s motivation to make a next post on your blog. I have seen many bloggers who invested lots of money in early phase but dint get any revenue from their blog. In Hindi blogging it is happening to every third blogger.
Thus web advertising is very important to run a blog. When you earn from your blog you can afford more professional resources to promote your blog and content. It is an opportunity to avail professional SEM and SEO. Professionalism definitely brings success in your life whether you blogging or other things.
On Search Engine Optimization
Mohit: You also host Online Tools at Techprevue.com. So tell me how efficient online tools are in bringing potential clients?
Vinay: Online tools bring potential clients who have a unique kind of requirement if they found bugs in your tool they need solution for it. A very [few] clients come for additional features in your tools. We host Hindi tools which are used by numerous end users but they don’t ask for additional features because don’t want to pay you. So it seems client is wrong word for users. But for other tools situation might be different. I have no experience other tools so I can’t say anything about it.
Mohit: Referred to some of your testimonial websites, do you think SEO techniques for a Non-English website (e.g. Hindi) differs from an English website?
Vinay: Yes, I don’t want to take other blog. I will talk about my Hindi blog तकनीक द्रष्टा. It is really difficult to opt same SEO strategy as Tech Prevue, because search engines does not understand Hindi well as they can do English or Spanish. Audience is different for Hindi blogs because most of the blog readers know English and have subscribed English blogs of same niche. If they come to your blog, only come for specific reason. For a Hindi tech blog, second kind of audience [are] newbie in blogging and want to learn everything from scratch. [Since] very few have good command in computer and computing. So you have to calculate for every post and content language. At last, each time you need a different strategy to build new audience for your blog.
Mohit: Now something personal, you’ve used cartoons instead of your real face. Most Bloggers do not mind putting their faces on their creations. Why it that your real face is not visible on the website?
Vinay: Of course, I want to tell you about this. It is part of our research – How do people react when you use cartoon charters of yours rather than using your image. From Google search point of view it is not good to choose cartoon image for face. But if we talk about blog audience it reacts well. In my case I found ten percent audience is appreciating my new avatar and happy with it. I have not any survey report but I got good remarks them about this avatar. Well you can see my real picture on my Facebook account in picture gallery.
Thank you Vinay; I guess, we’ll all wait eagerly for that research. That was all for today, we wish well and bid adieu to our guest today. Readers can contact him here and connect with him here. For any question that you would like to ask Vinay, drop it in the comment box below and I’ll make sure, you’ll be replied to.