Apr 27, 2015

Page Views and Syllables, A Comparison

Page Views and Syllables, A Comparison
How do syllables lead to difference in page views? Does the number of syllables in a passage actually make the reader's job difficult or easy? 

There aren't enough things that can be modified by a writer. But the short list would include definitely include syllables.

Syllable in the simplest of form can be called as a unit of tone itself. When you pronounce 'SOBER' you actually combine two different syllables, 'SO' and 'BER'. 

How does it matter you ask?

Many people when reading often voice the text, which means they do not simply ingest the text through their eyes, but also pronounce the words in their mind. Hence, the words employing large number of text might pose a problem.
This might seem true logically, but there is another reasonining that might put you in a difficult position. Lower number of syllables might lead to a rough and dull passage, giving rise to lower readership.

So what should you do, let us find out through an experiment.

The Experiment,

28 separate articles, published on codemakit.com at different times in 2014 were tested using a simple readability scanner. The text in each article was scanned to find out the average number of syllables per unit word.

We'll now discuss the role, syllables play in gathering page views, which would be found out by checking if increasing the number of syllables per unit word leads to higher or lower page views.


Relation between Syllables per word and page views

The provides a very different picture altogether about how the changes in syllables can lead to differences in the page views (pageviews)

Relation between Syllables per word and page views Graph

TO understand it further, we need to compare it quantitatively.

Changes in page Views with No. of Syllables per word


Total number of articles compared = 28

Number of articles were number of syllables per word were proportional to page views = 11
Percentage of instances where number of sentences were proportional to page views = 11/28 = 40%
So, percentage of instances where Average number of syllables per word were proportional to page views = 17/28 = 60%

Thus the average number of syllables per word can be directly proportional to the page views. However, this must be seen in moderation and cannot be taken as a rule of thumb.

Conclusion,

Number of Syllables per unit word is directly proportional Page views.

Related Reading

To find more about the above topic, you can check out The Relation between Reading ease and Viewership through an experiment on Reading ease.
Do you want to know, how to calculate the readability of a passage?

You can also find simple relations like,
The relation between Page Views and Sentence Length,

This was about,
Page Views and Syllables, A Comparison MohitChar

Apr 20, 2015

Page Views and Sentence Length, A Comparison

Page Views and Sentence Length, A Comparison
Can you read really long sentences? Can you digest a sentence containing 50 words? We have seen in a previous article that higher complexity leads to lower number of visitors. 


What happens when you use long sentences in a webpage? What is the optimum number of words a sentence must contain to ensure maximum user retention and interaction? Let us start with an example.


Sample A

Here is a really long sentence,

"The amount of visitors on a webpage is actually dependent on a number of factors which include the web owner's search engine optimization practices, his writing quality and his repo with the swarming visitors at his personal blog"

Let us analyze Sample A.
Sample A is a single sentence containing 38 words. A normal sentence that can be easily understood by a reader can range from 10-20 words. Usually a sentence with a large number of words and phrases taxes and stretches a reader's brain.
More often than not, a sentence with large number of words is avoided by readers. Also such sentences are absolutely abhorred by readers looking for a light reading.
The sample was excruciatingly long and might have prevented many of my readers to go and read sample B which further increased this page's bounce rates ##;


Sample B

Here is the short version of the above text,

"Number of visitors is proportional to SEO, content and visitor interactions"

Let us analyze Sample B.
Sample B contains 11 words which is easily digestible. The reader can easily deduce that page views depend on the 3 factors only. People looking for a light reading will not be disappointed by the text and might even look forward to reading more.

The Experiment,

Moving back to the experiment, 28 articles, published on codemakit.com in 2014 were tested using a readability scanner. This article would talk about the role, the number of sentences play in gathering page views.
We would check if increasing the number of sentences or number of words would lead to higher or lower page views.

Relation Between number of sentences or words and page views

The number of sentences and page views can be compared using the graph above. As is evident, sans a few irregularities, the numbers of sentences do correlate with the number of page views. TO delve into it further, it is required to understand the problem, quantitatively,

Relation Between number of sentences and page views Graph


Total number of articles compared = 28

Number of articles were number of sentences were proportional to page views = 15
Percentage of instances where number of sentences were proportional to page views = 15/28 = 53%

Relation Between number of words and page views

Changes in Page Views with Number of Words

Number of articles were number of words were proportional to page views = 13
Percentage of instances where number of words were directly proportional to page views = 13/28 = 39%
So, percentage of instances where number of words were inversely proportional to page views = 13/28 = 61%

Thus it can be clearly deduced from both sentences that the number of sentences/ words has nothing to do with respect to pages views and that a really long sentence is equally probable to receive thundering applause as a really short one.

So lowering the number of sentences / Words at your blog can be disastrous as Google's panda updates view them seriously and often impose large penalties on WebPages publishing pages after pages with a really small amount of content.

But simply considering the number of sentences as the defining parameter in a text can be disastrous.
Consider the case of a webpage which contains sentences of the length of Sample A. Evaluating such long sentences would ensure huge number of words but would undermine the fact that the number of sentences have reduced drastically. Hence we need another type of parameter that assesses both the number of words and the number of sentences.

Relation between average number of words per sentence and page views

Graph Relation between average number of words per sentence and page views

Changes in pageviews with words per sentence

Hence comparing the average number of words per sentence page views was required. Average number of words per sentence is actually equal to the ratio of number of words and number of sentences. It tells about the number of words per unit sentence.

Formula image Relation between average number of words per sentence and page views

Number of articles were number of sentences were proportional to page views = 15
Percentage of instances where number of sentences were proportional to page views = 11/28 = 61%

Thus the average number of words per unit sentence can be effectively said to be directly proportional to the page views. However, this must be seen in moderation and cannot be taken as a rule of thumb.

Conclusion,

Page Views are directly proportional to the number of words.
Page views are also directly proportional to the number of words per unit sentences.

Related Reading

Learn how to calculate the readability of your blog or website pages, you could also mechanically grade your essays too!

This was about,

Apr 6, 2015

How to calculate the readability of a passage


The engine at read-able.com performs its function flawlessly when you add some text to be analyzed. 


The following text is from an article on "4 crucial facts Google Analytics can tell about your readers". And the following are the results after assessing the piece of text.

As can be seen from the table itself, several parameters are calculated on the text. An explanation with the formula for each parameter can be found below.


Simple Textual Properties of the passage


Text Statistics Value
No. of sentences 7
No. of words 163
No. of complex words 16
Percent of complex words 9.82%
Average words per sentence 23.29
Average syllables per word 1.45

No. of sentences
Simply counting the number of full stops along with an algorithm

No. of words
Simply counting the number of spaces along with an algorithm

No. of complex words
I have no Idea, what can be construed as a complex word and what cannot. In my opinion, there must be a threshold number of characters in a word, exceeding which; the word can be construed as a complex word.

Percent of complex words
It can be calculated with the ratio of number of complex words to the number of total words.
The following is a valid formula for the same,
Percentage of Complex Words = ( ( number of complex words / Total Number of Words ) x 100 )

Average words per sentence
It can be calculated simply by dividing the number of words with the number of sentences
Average Words Per sentence = ( Number of Words / Number of sentences )

Average syllables per word
Syllable is a single unit of a word, separated in accordance with its sound. If you type 'Gutter" you have two syllables "Gut" and "ter". So the word "Gutter" will have two syllables.
A valid formula for the same can be

Scores found through empirical Formulas



Readability Indices Value
Flesch Kincaid Reading Ease 60.7
Flesch Kincaid Grade Level 10.6
Gunning Fog Score 13
SMOG Index 8.8
Coleman Liau Index 11.1
Automated Readability Index 11.7

Flesch–Kincaid Scores
Flesch–Kincaid readability test indicates the difficulty in understanding a text. They use word length and sentence length as parameters for their calculations.
The scale ranges from 0 to 100. Higher the score, easier is the text to read. If you receive a really low score, it means that the text is really complicated and hard to understand.
Flesch–Kincaid Score = 206.835 - 1.015 x (Words/sentences) - 84.6 x (Syllables/words)

Gunning Fog Score
Gunning Fog Index is simply the number of years of formal study; a typical US student would have undergone to understand the text written. So if you get a fog index of 11, it would mean that a typical US student of about 17 years would comprehend the subject completely.
The following is the formula for the same.
Fog Index = 0.4 x ( (Words/sentences) + 100 x (complex Words/Words) )

SMOG Grade
SMOG is a short form of Simple Measure of Gobbledygook. Just as Fog index measured the years of schooling required to interpret a piece of text for US based students, SMOG index can be applied anywhere.
The following is a formula for the same.
SMOG Index = 1.0430 x square root (30 x complex Words/sentences) + 3.1291

Coleman–Liau index
This index is also used to determine the difficulty of text. It uses only the number of letters per 100 words and the average number of sentences per 100 words.
The following is a formula for the same.
Coleman–Liau index = 0.0588(letters per 100 words) - 0.296(sentences per 100 words) - 15.8

Automated Readability Index
It takes in parameters as average characters per unit word and the average number of words per unit sentences.
Automated Readability Index = 4.71 (Characters/Words) + 0.5(Words/Sentences) - 2.43

Related Reading,

Here's a codemakit research article on the relation between readability and viewership.

This was about,

Mar 30, 2015

A Dialogue with Allie from Grammarly

A Dialogue with Allie from Grammarly Front
English Grammar is a vexing concept that comes into use at every turn in your digital life. It is here, you often encounter Grammar Nazis who would tear you limb to limb if you're found with a wrong grammar construct or a misspelled word. 

You just cannot afford the time and energy to check every comment and every blabber by copying and pasting it into Microsoft word, just to check for mistakes. It simply seems too much work.


Introducing Grammarly, a service that can correct you anywhere, from typing in the hostile depths of social networks chained within 140 words, or replying to a racist comment at Facebook to mailing your boss about why you didn't submit the report.

We have with us Allison VanNest, Director of Public Relations at Grammarly. She seems petrifying, but trust me, Allie is a really bright and considerate professional who agreed to take time out of her busy schedule to let us trouble her with our questions.

The Office at GrammarlyLet me start with Grammarly first. It is a really efficient service that helps you write correct grammar in your everyday communications. The service works on several platforms and instantly points you towards an incorrect grammar construct or a misspelled word. You can then use it to provide correct alternatives to your incorrect sentence.

Grammarly is renowned worldwide as the best grammar checker there is. It was founded in 2009 by two entrepreneurs. Brad Hoover the CEO holds the reins of the san fransico based web service giant. The service can chekc more than 250 different types of grammatical errors that users often  make. The website boasts more than 3 million users as of 2015 and has an alexa rank of less than 4000.

Grammarly has performed consistently well at its job and hence, won too many awards and accolades to even mention here. However in august 2013, Grammarly was ranked number 344 on Inc. magazine’s 32nd annual Inc. 500 list, an exclusive ranking of the nation’s fastest-growing private companies. It was also the finalist in the “Best Bootstrapped Startup” category in the 8th Annual Crunchies Awards in Feb 2015.

Introduction

Mohit: Tell us about the story of Grammarly, How did the idea take flight?

Allie: Grammar rules can be confusing, and they are constantly evolving. Grammarly was founded in 2008 by Alex Shevchenko and Max Lytvyn, both English language learners, to instantly and accurately provide written writing assistance to the more than two billion native and non-native English language speakers worldwide. The automated proofreading tool provides an easy way for students, professionals, job seekers, and English language learners to become more accurate English language writers.

About the Team

Mohit: Online service based companies are often depicted as geeky heaven with chocolate fountains, free food to sleeping pods. How is the work environment and culture at the offices of Grammarly?

Allie: At Grammarly, we codified our culture profile with one word -- EAGER. The goal is to have a memorable, understandable, and actionable company culture. While EAGER describes the attitude of Grammarly's team members, it’s also an acronym:
Ethical: Be honorable to earn trust. Do the right thing, even when no one is watching, without exception.
Adaptable: Embrace change, and learn in order to evolve and succeed. Apply a positive, problem-solving attitude.
Gritty: Demonstrate passion and perseverance for long-term goals, since persistence drives achievement. Do whatever it takes to get the job done, whenever it is necessary.
Empathetic: Treat others as you want to be treated, so we can work well together. Actively listen and put yourself in others’ shoes, and then respond accordingly.
Remarkable: Be recognized as exceptional yet humble, because talent drives impact. Seek out those who are exceptional and learn from them.
Although we have remarkable benefits at Grammarly – yoga, catered lunch, and more – we feel like the most important aspect of our work environment and culture is each other.

Tackling Competitors

Mohit: I'm sure you're aware that some websites have performed tests on Grammarly to check its accuracy. Some have found promising results (like me) but some (mostly rivals) have not. What is your opinion of such usage tests performed by individuals and rival firms on Grammarly?

Allie: We’re pleased you’ve found our product promising. The fact is that Grammarly’s ever-evolving algorithms work to accurately catch English spelling and grammar mistakes based on deviations from baseline grammar standards. For each potential issue flagged by Grammarly’s algorithms, users receive a detailed explanation so they can make an informed decision about how, and whether, to correct the mistake. While Grammarly’s algorithms are very powerful and constantly improving, they are not a replacement for a teacher or proofreader. Grammarly is an automated, cost-effective, and always-available tool to improve users’ English writing and skills.

On Social Networks

Mohit: You have a thriving Facebook community, which provides a platform for grammar discussions. With more than 4.5 million fans at facebook and nearing 2 million at Google plus, describe the challenges faced by your social media team in increasing and maintaining fans.

Allie: We actually don’t emphasize growing our social media fan base. It has been a fun thing for the team to watch, but it was never a sign of our success. Instead, Grammarly emphasizes engagement rates and reach. This has been the greatest challenge—to test, optimize, and adjust to make both our fans happy and the social algorithms. We’re just getting to know our audiences and responding. It’s just a conversation. Sometimes we say something wrong, but it informs how we say things moving forward.

On Business

Mohit: Cloud-based processing is often an advantage when you have exceedingly large algorithms to process the users' input. But this system often takes a hit in countries with no reliable internet connection. How do you propose to solve this?

Allie: Interestingly, some people who do have reliable access to the Internet are not able to make use of certain cloud-based tools for monetary reasons. That’s the first problem that the Grammarly team is tackling. Grammarly believes that quality writing improves confidence and credibility, and we know that everyone should have access to these personal and professional tools, regardless of income. 
Through the launch of Grammarly’s Chrome extension, we’re now offering our quality spelling- and grammar-checking tool for free to users of Google Chrome. We hope to extend this functionality in 2015 to other browsers so that any writer with a reliable Internet connection can improve their credibility and communication style.


Grammarly's Founders Alex and Max
Mohit: Note. For those without Chrome, Grammarly services can be accessed from various portals including the Grammarly Plug-in for Microsoft Office Software or Grammarly Words, a contextual online thesaurus or the Grammarly Editor at Grammarly.com

Here we conclude this interview. Allie, I would like to thank you for taking time out of your schedule to help us understand the nitty-gritty of a service-based business and introducing us to Grammarly, which quite simply is an exceptional piece of work.

Our readers can pitch questions to Allie through the comment section and I'll make sure the questions reach Allie.

Related Reading

You know we have our share of interviews with really successful entrepreneurs like the one we've discussed here. For example, you should read about one of my local we designers, i.e. Jetbro from The Den. Just like Alex and Max, we also have the geniuses at Degoo.com and at RescueTime who have developed a service of similar standards.

This was,
A Dialogue with Allie from Grammarly MohitChar

Mar 23, 2015

An Experiment on the Ease of Reading Text

An Experiment on the Ease of Reading Text Front
Though it is true that the real information about the quality of text can be collected by reading it, there exist better empirical ways to do that for you. To judge the text in accordance with such empirical methods require some raw data. 

For instance, the average number of words per unit sentence, the percentage of complex words in the text, and the average number of syllables per word.

To understand this even further, you would need to know what a syllable is. A syllable is basically a unit of sound in a word. Let us take an example; If you say the word 'maker', you are combining two syllables, 'ma' and 'ker'.
Now, the texts for this experiment were taken from various sources in different period of times.

The Study Participants

First we have Harold Pinter, Nobel Prize in Literature in 2005. The text was taken from his Noble Prize acceptance speech.
Second we have, Alison Munro, another noble laureate in the field of literature, who received the prize in 2013. Her style of writing is short stories and the text was taken from 'Passion' one of her popular short stories.
Third we have Amartya Sen, the Indian economist who received the Sveriges Riksbank Prize in Economic Sciences in 1998. The text was taken from his book, 'The Idea of Justice'.
Lastly, we have Oliver E Williamson, who received the Sveriges Riksbank Prize In Economic Sciences in 2009. He wrote a book on Transaction-Cost Economics: The Governance of Contractual Relation, from which the text was taken.

The Study

Now that we have introduced the participants of the study, we need to understand the reason for their selection. For both literature and economic laureates the idea was to include two types of passage with the amount of time varying as between 10 to 15 years. Also, the participants were to belong to different countries. This idea however proved inefficient as the noble laureates in Literature from different countries than US and England tend to write in languages different than English. Hence finding a laureate with major works in English was exceptionally difficult.

Analysis of the Results

It is true, not all text excerpts were of the same size, which is partly because of the difference in media and mode of text found. Speeches in particular need to be taken as a whole instead of small excerpts (Full chapter) from a book. Similarly, short stories should also be considered as a whole instead of a part.


Name of The nobel Laureate(Award Details) Harold Pinter (Nobel Prize in Literature 2005) Alison Munro(Nobel Prize in Literature 2013) Amartya Sen (The SverigesRiksbank Prize in Economic Sciences in Memory of Alfred Nobel 1998) Oliver E. Williamson (TheSveriges Riksbank Prize In Economic Sciences In Memory Of Alfred Nobel 2009)
Source of Text Nobel Lecture (Speech) December 7, 2005 Passion (Short Story), fromMarch 22, 2004 Issue of New Yorker The Idea of Justice (Book), The Belknap Press of Harvard University Press Cambridge, Massachusetts. Transaction-Cost Economics:The Governance Of Contractual Relation (Book), Oliver E. Williamson University Of Pennsylvania
Number of sentences 367 956 20 24
Number of words 4698 11460 636 527
Number of complex words 650 640 122 159
Percentage of complex words 13.84% 5.58% 19.18% 30.17%
Average words per sentence 12.8 11.99 31.8 21.96
Average syllables per word 1.53 1.3 1.64 1.94
Minimum age required to understand the text 13-14 Years 11-12 Years 21-22 Year 22-23 Years

As is evident, the percentage of complex words (methodology of counting which is still unknown) is considerably higher in the case of economists in comparison to the literature laureates. Similarly the average number of words per sentence too is about 3 times the ones used by laureates in literature.
Though the average syllables per word tends to increase as you use higher/ complex words, the average syllables per word for all four of our participants were comparable.

Hence According to the tests through read-able.com, the minimum age of any reader trying to read one of their typical texts range from 11 to 14 years for literature laureates. Hmm, their writings do not seem so tough to understand now. Also, the writings of economics laureates tend to fall within the range of 21 to 23 years.

Based on the raw data found in the previous table, one can determine these important indices to examine the text sample.

Advanced Tests

As per the results of Flesch Kincaid Reading Ease test, where a higher score means that the text is easier to read, you can see that due to the number of complex words, the score for economics Nobel laureates are considerably lower than their literature counterparts.

According to SMOG Index, Alison Munro's piece on passion depicted the use of simple words, thereby leading to better understanding of the text. The same can be correlated with the Coleman Liau Index with the highest for Oliver E. Williamson.

Parameter Nobel Laureates
Name Name of The nobel Laureate (Award Details) Harold Pinter (Nobel Prize in Literature 2005) Alison Munro (Nobel Prize in Literature 2013) Amartya Sen (The Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 1998) Oliver E. Williamson (The Sveriges Riksbank Prize In Economic Sciences In Memory Of Alfred Nobel 2009)
Source of Text Type of Text, Date/ source Nobel Lecture (Speech) December 7, 2005 Passion (Short Story), from March 22, 2004 Issue of New Yorker The Idea of Justice (Book), The Belknap Press of Harvard University Press Cambridge, Massachusetts. Transaction-Cost Economics: The Governance Of Contractual Relation (Book), Oliver E. Williamson University Of Pennsylvania
Flesch Kincaid Reading Ease (A high score means the text is easier to read) 64.4 84.6 35.4 20.2
SMOG Index Greater the Score, tougher the text 7.8 5 14.2 14.8
Coleman Liau Index Shows the Grade of student required 10.8 8.1 13.4 17.8

Related Reading

You can check out our article on the relationship between reading ease and viewership here.

This was,
MohitChar An Experiment on the Ease of Reading Text

Mar 16, 2015

Auto Grammar Check, Grammarly, A Review

Auto Grammar Check, Grammarly, A Review
Word Processing softwares like Microsoft word are simply awesome in correcting your essays, reports and business letters. But, not all mistakes are picked up by such softwares. Reason, they're not made for sentence corrections. They're made to help you type, change font sizes, colors etc. But checking grammatical compositions? I don’t think so.

During one such endeavor, I stumbled upon Grammarly. Really neat pieces of online software which can scan your text and help you modify it according to the correct grammatical rules. This article is a reality check for Grammarly and its services.

Let us check out Grammarly's features.

  • Of course it has a grammar checker or a grammar correction engine which checks and advices modifications to your text.
  • It also has a contextual spell checker which advices on the correct spelling of a word based on the context of the sentence.
  • It also has a Grammarly Plug-in that adds similar features to your Microsoft word and Microsoft outlook software.


Signing-up is simple enough,

Create an account

Adding it to chrome is easiest


Adding to chrome

The Test Results

Codemakit itself tried its hand on the perfection seeking online gizmo. So we uploaded a previous article from codemakit on "The dangers of Fair Use Copyright Policy". It is a common policy at codemakit that each and every article published on the website, goes through a series of checks to keep the quality of writing consistent with the highest standards possible. As a result, the text of each article is subjected to

1. The normal spell and grammatical check at Microsoft word,
2. Additional Checks at blogger platform
3. Proofreading of the complete document to ensure removal of contextual or logical errors that may have crept up.

The same article was abridged to remove unnecessary fringes and uploaded to Grammarly (After signing up at a fairly simple form).

Yes Errors were minimal, but they were still present. It came out as a surprise that Grammarly could point out 5 errors in the text uploaded even after it was subjected to such rigorous checks.

The codemakit creative commons test

The errors were
2 Insertion of commas
1 Replacement of the word ‘of’ instead of ‘in’
2 Insertion of hyphens

Other Reviews

In the recent times, Grammarly has been under fire from various websites because of its non performance in pointing out errors in some easy statements (The economist was one of them). Grammarist.com conducted a test of its own for determining Grammarly's efficiency in pointing out errors in statements. 14 incorrect statements were typed in the Grammarly interface. Grammarly could find 4 errors but was unable to find anything wrong with the other 10. Since some time has passed since grammarist's test was conducted, Codemakit now repeated the same test with the same 14 sentences to check for updates in the engine. We found that now Grammarly could find 6 errors as opposed to the previous 4.

Other Reviews


Final Verdict

The perfection loving Grammarly isn't perfect, but just as a human, it is improving with time. Though imperfect, it is still better than the spell check tool at Microsoft word. I would definitely recommend its use to students and businessmen alike.

Update

After writing the article, I was sending a mail to some bloke and grammarly came in swooping like an eagle, pointing out two mistakes at my mail's disclaimer.
Oh this reminds me, I have to edit the disclaimer.

Update from codemakit mail disclaimer

Related Reading,

A previous post on organization of articles will help shed some light on the workings of codemakit aside from simple grammar check.

If you found the example text interesting, you'll be pleased to note that, we have another one like it, i.e. a case study on the dangers of fair use copyright policy.

This was on,
MohitChar Grammarly, A Review

Mar 10, 2015

The Relation between Reading ease and Viewership

Ever wondered, how your writing style affects the number of visitors at your blog? 

We often wonder what do people mean when they say, quality trumps quantity. Or when people say, "You need to focus on your content to leverage your SEO practices".

Who knows what type of content qualifies as quality content? So we at codemakit, performed an experiment to find out "How does page views relate to the readability of a text?". 

The Premise

A complete set of all articles published at codemakit.com was collected for the year 2014. Every article written in 2014 was passed through a readability scanner and values for the above mentioned parameters were found. The page-view data for each article was obtained from blogger's stats page. Finally each article was compared on the basis of the specific parameter and the number of page views garnered by the article during that period.

It might be possible that some articles discussed in the experiment were too recent to be able to check for absolute page views i.e. the recent articles might have lesser page views and still be attracting visitors while the older articles might have a large number of page views and have stopped gather more due to lack of updation. However through subsequent tests, it was found that a normal article stops gathering substantial page views after a period of a month. Any page views after a month of publication is quite small and can be neglected in the study.

The Results

The readability of any text can be determined very easily. You just need to consider some parameters and find the relation between them and the number of page views received by your blog.
Further articles will delve into different relations between the following parameters,

Changes in Page-views with number of words
Changes in Page-views with number of sentences in an article
Changes in Page-views with number of syllables per word in a passage
Changes in Page-views with average number of words per sentence
Changes in Page-views with the number of Complex Words in a text
Changes in page views with percentage of complex words in an article

Such simple and elementary comparisons between the parameters will help us understand what type of writing does a normal user and a normal search engine like.

Related Reading,

Just like the articles above, we have an answer to another question, Do pages with questions as title receive more clicks? You can check out the simple version of article on titles as questions too.

We also have similar article sets which talk about higher blog visitors with a focus on everything by content.

If you're unsure about what content would suit your blog, you can check a dumbed-down version of everything that Google considers superior.

This was,

Mar 2, 2015

4 Crucial facts Google Analytics can tell about your readers

4 Crucial facts Google Analytics can tell about your readers
Here are 4 crucial cues about your readers that you can get by observing your Google Analytics data.


Just like in any project, knowing who you cater to helps you in increasing your work's quality.

Google Analytics help you bridge that gap by answering your most asked questions.


Why Google Analytics?

GA will help you understand where your website or blog visitors come from. Let us think how that information can be helpful to us. An example, you're standing in a garden at night and suddenly you're hit by a ball. You don't know where it came from. After 5-6 hits you have a faint idea where does it come from, at what height and at what speed. After 10 hits you'll be proficient at ducking them and even catching them.

I wonder where that came from

Who are they?

This is exactly how Google Analytics would help you understand visitors at your website. GA would help you find out the following points,

1. What age group do they belong to?
2. Their Gender
3. Their preferences
Using such information you can actually modify your website according to the readers/ visitors and enhance their experience.

For example, What if you write a blog about biking equipment and find out that most of your visitors are of the female gender with ages 15 to 30. Here you have an opportunity which can be capitalized. How? Let’s find out. 

Using the information you received you can write a blog about certain widgets used in bikes for females. You can experiment with your blog colors and use compatible fonts with best practices to please your intended readers. You could also loop-in a guest post from a prominent blogger who belongs in their age group and gender.

Google Analytics Dashboard


Where do they come from and what do they speak

Owning an international blog fills you with pride. What good is it, if you cannot cater to your international viewers properly? Not all visitors will be from your own country (though you’ll have to check if some countries have not blocked your website). They might even be from your neighboring countries or even from far off islands. 

Google analytics will help you determine which country's residents find your website most appealing. When you have that information, you can extrapolate to what language most residents in that country read (Remember there is a huge difference in most countries in the language they speak, write and read). If you find that many users come from countries whose primary language isn't English, you can try for a multilingual website. If that seems unreasonable, at least add a Google translate toolbar to help visitors read your content in the language they're most comfortable with.

Google Analytics Dashboard


How do they get here?

This is usually found out in the following ways.
Google analytics would tell you which browser the user was using when he/she visited your website. Using such information you can streamline your website to be run smoothly on the particular browser. 

If your website is read by a certain section of society which uses internet explorer, you can either modify the website in such a way that there are no lags or errors when they open your website in IE OR you could try answering the question why do users from Chrome or Firefox, not visit your website often. Is it because there is an inherent error which crops up when your website is viewed at those browsers or is it because the positions of elements get messed up and it looks like a grotesque pixie.

Google analytics would also tell you what device the users use when viewing your website. Certain users might use an iPad, certain might use PC and some mobile devices. It would be a good practice to check if your website works perfectly at these devices.

From where do they get here?

Another way Google analytics can help you is by finding out how did the visitors land at your website. Using GA would help you isolate (Or what I would like to say stalk) your visitor entry methods at your website. You would find out which website led them here. 

For example if you find that majority of viewers come to your website from your facebook page you would think if you could utilize that opportunity to optimize facebook advertising or adjusting your strategy there. You could also think why visitors come from facebook when you have a twitter handle too.

Though there are several Google products which can help your website like Google Adsense or Google Adwords, none of them come close to the quality of data provided by Google Analytics. Top 500 websites on the web are often found using similar tools to get more information about their viewers or find more ways to impress and retain them.

These were,
4 Crucial facts Google Analytics can tell about your readers MohitChar

Feb 23, 2015

An Interview at RescueTime

An Interview at RescueTime Front
Do you know you could increase your productivity up to 80% if you could assess and remove your most distracting activities from your work schedule?


With an ever increasing dependence on computers and PDAs for fulfilling our work and entertainment requirements, it is hard to keep track of when you digress and spend your precious time on unproductive activities. RescueTime literally rescues your time from the clutches of monsters like non productivity and gently nudges you towards more productive and gratifying activities.

RescueTime tracks your digital activities and shows you through interactive graphs the amount of time spent on different types of activities. It helps you point out which activities are given larger share of your time and which of your daily activities need more time to help you stay productive. 

I've used rescue time and can boast that I've spent most of my time in productive activities (proof attached :-p), but enough of me, lets haggle Robby Macdonell, the Head of Product Development for RescueTime.

Mohit Example RescueTime

An Introduction

Mohit: Okay Robby, our readers have a fair idea of RescueTime, but they'll be thrilled to hear it from you. How does it work?

Robby: RescueTime helps people understand how they really spend their time when they are in front of a computer or mobile device. We do this by keeping an accurate log of the different applications that a person is engaged with, then categorizing and scoring that time to help people get a richer picture of where their time is actually going.
Often, once someone understands where their time is going, they want to optimize it in some way. They may want be to be more productive, or simply more balanced. We have a bunch of tools to help people change their behaviors. There’s no one method that works for everyone, so we give people several options to choose from.

Customer Support

Mohit: We've seen dozens of services created by startups which often delegate the responsibility of customer support to other firms. But you actually have yourself responding to queries and making help pages. How does that turn out?

Robby: I can’t imagine ever outsourcing our support. We’re lucky to have a lot of people that use RescueTime, and they generate a fairly large volume of support and product discussion. It takes time to deal with, but if we didn’t do it, we wouldn’t really understand the problems that people were running into. I’m not just talking about problems with RescueTime. It’s important to fix bugs of course, but understanding what someone is personally trying to accomplish or overcome when choosing a tool like RescueTime is one of the most important things for us to hear about.

RescueTime DashBoard

Mohit: Sure Robby, in the beginning stage every firm must have a firm understanding of what people want from your product, which can very well be understood by answering questions through customer support. But what if, in the near future, you become something short of an internet giant. Would you still go forward with answering such plethora of questions with an ever increasing user base?

Robby: Well, I've worked at some of those "internet giants" before. In the most successful one, the CEO made it a point to speak with at least one customer a day. Obviously you have to structure things differently when working at a larger scale like that, but like I said before, I can't imagine ANY scenario where we would choose to completely cut ourselves off from that feedback channel. It's just way too valuable.

Typical RescueTime Dashboard

The Business Part

Mohit: First time users often take a shot in the dark when they use RescueTime. How do you encourage new users to try your service?

Robby: We've been really fortunate to have had a lot of people say nice things about us, so that certainly helps. We work really hard to give people a good experience and actually solve problems, and if we’re doing that correctly then our users become the best amplifier of who we are and what we’re doing. If I’m having a one-on-one conversation with someone, I tell them to think about the last time a manager or colleague asked them what they've been working on lately. Was it a struggle to remember? Did it feel awkward? That feeling was the reason we built RescueTime in the first place. We were sick of tripping over our tongues looking for answers when people asked us things like that.

RescueTime at PDAs

The Technical Part

Mohit: It is awfully difficult to integrate one service into so many environments like PC, Android, iOS etc. But for RescueTime you have to do it for efficiency's sake. What were the challenges you faced when you try to integrate a service in several environments?

Robby: The big challenge is figuring out how to manage the data across different devices. We chose early on to go with a cloud-based approach, largely because we were all better at building web applications than we were at native apps. It turned out to be a really good decision, because it means that to support a new platform, all we have to do is write a relatively lightweight client that tracks data and sends it back to the server for further processing. It’s helped us stay focused on the overall experience.

Mohit: Talking about receiving data, you must receive a huge amount of data from an equally large number of users. How do you ensure that the personal data you receive from the users are stored safely and cannot be hacked by or leaked to other parties?

Robby: That's not really my area, so I'm light on the details, but we use industry-standard secure data practices to isolate the data in a private network, and control access to it through authenticated and encrypted trails with an audit path.

On RescueTime Blog

Mohit: You also have a RescueTime Blog where you often discuss its applications. What role does a blog play in creating a positive image for RescueTime?

Robby: It gives us an outlet to tell the story of RescueTime from our perspective. Working with this type of application, we get to explore a lot of interesting things, and we love sharing what we find. Sometimes it’s a new way to use RescueTime. Other times it’s interesting things we’ve learned from researchers studying attention and productivity. We don’t have a structured content strategy. We just post the things that we feel like sharing with our users.

RescueTime Codemakit Focus

Conclusion

Mohit: I have been using RescueTime for quite some time and let me tell you, it has shown me ways to shut non productive distractions and focus on the rewarding ones. Visiting your testimonials confirmed that this view was shared by many. Did you envisage your service to be so popular and utilitarian?

Robby: When we started building RescueTime, we thought it would only appeal to complete nerds like us. But when we started telling people about it, we found that the problems we were working on are pretty universal. People spend a LOT of time in front of a computer (or some other digital device), and there are so many competing things going on, all vying for our time, that it’s REALLY easy for it to start to feel like a black hole. RescueTime gives people a way to feel more in control over their time, and that’s something that it turns out a lot of people can appreciate.

That’s all for today, I on behalf of our readers would thank Robby for taking time out of his busy schedule and answering our questions.  Do you know he battled blizzards (and emerged victorious) at his town to send us his answers? But that is for another time. 

If our readers have some questions that they would like answered; add it to the comments below and I’ll make sure it reaches Robby. The last interview was made interesting by one of our readers who added an insightful question, which was answered gracefully (have a look at the interview with the geniuses at Degoo.com).

Also you can find them at their twitter handle or at their facebook page too.

This was,
An Interview at RescueTime MohitChar

Feb 16, 2015

An introduction to Content Marketing

Content Marketing or Internet Marketing is basically advertising whose main job is to direct traffic from one website to another. This might include direction of traffic from a blog to an eCommerce website or from a social network to a blog/ website. 

More often than not, advertisements lead to a series of events not envisioned even by the web owner.

A very simple example can be a situation where a user sees an advertisement on Facebook which he clicks on. This leads him to the particular blog. An advertisement about headphones pulls his focus and he clicks it which leads him towards amazon, where he buys a headphone.
There are three types of internet marketing,

Email Marketing,

You know the advertisements and the content you receive at your inbox. Often this invariably leads to maximum buying behavior. This may be related to the psychological behavior which goes like this. "If you see a coca cola advertisement in your living room you are more likely to buy a coca cola than when you see one at a banner outside. But this does not mean you should resort to phishing scams.

Web Marketing,

This includes e-commerce, website promotions, search engine advertising, affiliate marketing and search engine optimization practices. This also includes stuff like which font should you use for better visitor interaction or certain website best practices.

Social Media Marketing,

This involves marketing efforts from websites like Facebook, Twitter (though it is not better than facebook) etc. where you try to increase your social media efficiency. Marketing efforts at such websites are so popular mainly due to the unprecedented amount of visitor interactions present at them.

This was about,