Showing posts with label concepts. Show all posts
Showing posts with label concepts. Show all posts

Feb 24, 2016

Vowel Length of the Top Million Website Names

Ever thought, How many vowels are present in award winning successful website names? How are these websites named?

Of-course if you think about it, the answer seems pretty clear at first. When you name a website, it has to have enough letters to make a meaningful yet logical impression on the viewer's mind.

However, a name that is long taxes the memory of the viewer and it is unlikely you'll see him visiting your website anytime soon, if you have a website name such as, "cuteandfunnywebsitenames"

But if you have a website name that is a single syllable or contains negligible characters, it would fail to register on the memory of the viewer. Another reason why website names with the least number of characters are uncommon and hard to use is because, they're expensive. 

A study on the length of website names can be found at one of our previous articles on number of characters in website names for top million websites.

But what about the number of vowels? 

Is there a thumb rule for how many vowels should a website name contain? A larger number of vowels would entail a larger number of syllables. And as seen from one of our previous articles on the relation between page views and syllables (An Experiment on readability), that a larger number of syllables mean a higher degree of complexity in the word itself. So larger number of vowels are not good. But what about lesser number of vowels? Words like ted, bed, cup etc seem like a good choice considering a single vowel and a memorable word.

The problem with words containing lesser number of vowels is that the words created from them are often too memorable. Which often triggers too many memories and associations in your brain leading to a hazy link between the website name and the content that you viewed. Also vowels are often associated with moods too. For example, the vowel 'i' is often associated with a happy mood. You can find more about the vowels and the moods they elicit at Dailymail or you could try how brands name themselves.


while both extremes are not good, Let us find what do the top million websites do. As is evident from the graph below, all websites have an average of 3-4 vowels in their names.

The top 100k even have an average of 3.2. This average further moves towards 4 letters when we move towards the higher end of the million.


Though higher number of vowels in website names aren't good, the lower number of vowels also pose a certain risk to the website image.

As per the analysis, codemakit recommends 3-4 vowels in your website name.

Related Reading,

Check out Part 1 of the series, Website Name Trends in the Top Million Websites
Check out Part 2 of the series, Length of the Top Million Website Names

This was about,

Aug 3, 2015

Why do Black and White images look awesome?

Why do Black and White images look awesome? Front
In the world of filters I had often wondered why do black and white images look so cool. You would find them on website front pages, birthday cards, magazines and what not.

But the mystery surrounding the human obsession about the binary colors seem unexplained at best. What is it in those colors that attracts us?

Why do pictures in black and white look more beautiful than their colored counterparts?

There are several reasons to begin with, Lets have a look at some of them.


Images in black and white are so uncluttered, clear and devoid of unnecessary distractions. The crux of the image or the main focus becomes painfully obvious when seen in black and white. In colored images the said crux is easy to mix. This phenomenon can be extrapolated to explain why paintings with minimal colors are often the ones valued extraordinarily.

See beyond,

Images in black and white are often used to help viewers see beyond the image itself. The patterns, textures and depth suddenly becomes obvious in a BW picture. Suddenly the curves, valleys and peaks become relevant and provide a new perspective to the image.

More Objectivity

We often attribute many of our emotions to the things we see around us. It is said that we subconsciously attribute our emotions to colors around us. For Example, red is often attributed to passions, green is attributed to envy, yellow with prosperity (or at least that is what we are led to believe in India). When looking at BW images, we are free of our individual biases and hence see the subject with much clarity.

Why do Black and White images look awesome?

Higher Visual interaction

Though partially correct, there is more to the explanation given above than that seems on surface. When seeing a B/W image, we see what we want to and not what the photographer wanted us to. This leads to a much higher visual interaction than the brain planned on having with the image. This is what interests it and the image suddenly looks a lot beautiful because now it means something. To illustrate the idea further, let us consider an image of a fruit basket, when you look at it, your mind will immediately start filling the requisite colors in the image and piece together information from your past experiences to make the picture look whole again, this will inevitably lead to higher brain functioning than expected and thereby lead to a piqued interest altogether.

Related Reading,

Using the concepts above, you too can create an awesome ebook cover,

This was an answer to,
Why do Black and White images look awesome? MohitChar

Apr 6, 2015

How to calculate the readability of a passage

The engine at performs its function flawlessly when you add some text to be analyzed. 

The following text is from an article on "4 crucial facts Google Analytics can tell about your readers". And the following are the results after assessing the piece of text.

As can be seen from the table itself, several parameters are calculated on the text. An explanation with the formula for each parameter can be found below.

Simple Textual Properties of the passage

Text Statistics Value
No. of sentences 7
No. of words 163
No. of complex words 16
Percent of complex words 9.82%
Average words per sentence 23.29
Average syllables per word 1.45

No. of sentences
Simply counting the number of full stops along with an algorithm

No. of words
Simply counting the number of spaces along with an algorithm

No. of complex words
I have no Idea, what can be construed as a complex word and what cannot. In my opinion, there must be a threshold number of characters in a word, exceeding which; the word can be construed as a complex word.

Percent of complex words
It can be calculated with the ratio of number of complex words to the number of total words.
The following is a valid formula for the same,
Percentage of Complex Words = ( ( number of complex words / Total Number of Words ) x 100 )

Average words per sentence
It can be calculated simply by dividing the number of words with the number of sentences
Average Words Per sentence = ( Number of Words / Number of sentences )

Average syllables per word
Syllable is a single unit of a word, separated in accordance with its sound. If you type 'Gutter" you have two syllables "Gut" and "ter". So the word "Gutter" will have two syllables.
A valid formula for the same can be

Scores found through empirical Formulas

Readability Indices Value
Flesch Kincaid Reading Ease 60.7
Flesch Kincaid Grade Level 10.6
Gunning Fog Score 13
SMOG Index 8.8
Coleman Liau Index 11.1
Automated Readability Index 11.7

Flesch–Kincaid Scores
Flesch–Kincaid readability test indicates the difficulty in understanding a text. They use word length and sentence length as parameters for their calculations.
The scale ranges from 0 to 100. Higher the score, easier is the text to read. If you receive a really low score, it means that the text is really complicated and hard to understand.
Flesch–Kincaid Score = 206.835 - 1.015 x (Words/sentences) - 84.6 x (Syllables/words)

Gunning Fog Score
Gunning Fog Index is simply the number of years of formal study; a typical US student would have undergone to understand the text written. So if you get a fog index of 11, it would mean that a typical US student of about 17 years would comprehend the subject completely.
The following is the formula for the same.
Fog Index = 0.4 x ( (Words/sentences) + 100 x (complex Words/Words) )

SMOG Grade
SMOG is a short form of Simple Measure of Gobbledygook. Just as Fog index measured the years of schooling required to interpret a piece of text for US based students, SMOG index can be applied anywhere.
The following is a formula for the same.
SMOG Index = 1.0430 x square root (30 x complex Words/sentences) + 3.1291

Coleman–Liau index
This index is also used to determine the difficulty of text. It uses only the number of letters per 100 words and the average number of sentences per 100 words.
The following is a formula for the same.
Coleman–Liau index = 0.0588(letters per 100 words) - 0.296(sentences per 100 words) - 15.8

Automated Readability Index
It takes in parameters as average characters per unit word and the average number of words per unit sentences.
Automated Readability Index = 4.71 (Characters/Words) + 0.5(Words/Sentences) - 2.43

Related Reading,

Here's a codemakit research article on the relation between readability and viewership.

This was about,

Feb 16, 2015

An introduction to Content Marketing

Content Marketing or Internet Marketing is basically advertising whose main job is to direct traffic from one website to another. This might include direction of traffic from a blog to an eCommerce website or from a social network to a blog/ website. 

More often than not, advertisements lead to a series of events not envisioned even by the web owner.

A very simple example can be a situation where a user sees an advertisement on Facebook which he clicks on. This leads him to the particular blog. An advertisement about headphones pulls his focus and he clicks it which leads him towards amazon, where he buys a headphone.
There are three types of internet marketing,

Email Marketing,

You know the advertisements and the content you receive at your inbox. Often this invariably leads to maximum buying behavior. This may be related to the psychological behavior which goes like this. "If you see a coca cola advertisement in your living room you are more likely to buy a coca cola than when you see one at a banner outside. But this does not mean you should resort to phishing scams.

Web Marketing,

This includes e-commerce, website promotions, search engine advertising, affiliate marketing and search engine optimization practices. This also includes stuff like which font should you use for better visitor interaction or certain website best practices.

Social Media Marketing,

This involves marketing efforts from websites like Facebook, Twitter (though it is not better than facebook) etc. where you try to increase your social media efficiency. Marketing efforts at such websites are so popular mainly due to the unprecedented amount of visitor interactions present at them.

This was about,

Feb 2, 2015

Interview with the geniuses at

Interview with the geniuses at Front
Today we have with us the founders of a really interesting cloud based service, Often users face problems when they try to back up their computers. 

Some suffer due to lack of processing power. But, our Dynamic duo Carl Hasselskog (CEO) and Mattias Nylitz (Co-Founder) worked upon their master's thesis and created, a service that lets you automatically back your computer on the cloud by sharing your unused hard drive space. What’s more? You can get up to 100GBs of Back-Up space for the same! 

You just need to select the folders you want to back-up and whenever changes are made, they will be backed up. The space you designate will be used for storing the back up of other users. The files are compressed and stored with 128-bit AES encryption which reduces the safety concern substantially.
Degoo is also currently working on another service which personally interests me more, i.e. Processor time sharing. A concept, which can very well be a stepping stone in the world of computing. But enough of that let’s hear it from Carl and Mattias the founders of!

An Introduction

Mohit: Alright Carl! Here’s the first question. How did you start degoo and what does the word 'degoo' signify?

Carl: Hi! Degoo started off as my Master’s thesis at the Royal Institute of Technology in Stockholm. I felt that there was great demand for a backup but that the current solutions were too hard to use and expensive.

About the Team

Mohit: We'll be delighted to know about you and your team. What functions do you handle and how do you delegate responsibilities to the team? 

Carl: When working at a start-up you have to be prepared to do pretty much anything. One day I could be optimizing a compression algorithm, the next day I might be pitching to investors or answering support tickets. Lately we’ve been growing very rapidly and we’re therefore in the process of delegating some of the support work to an outside firm. However, we will never outsource all support. I think it’s crucial that the founders always stay very close to the customers to really understand their needs and struggles. Doing support is a crucial part of that.

On the Cloud Storage

Mohit: Though I have mentioned the workings before, I'm sure the readers would be thrilled to understand degoo's workings in the words of its creator.

Carl: There’s so much very highly technical stuff going on that it’s hard to describe everything in detail. My own Master’s thesis was written in Swedish but we have published some work in English. For instance this paper describes how we measure the online time of each computer.

Mohit: If you store all data on the computers of your own users, none of the data is actually stored on any of your servers, is that true?
We can also detect if someone tries to tamper with a fragment
Carl: Since we’re still in beta we actually store an extra copy on servers, in addition to the copies stored at users computers (just to be safe). 

Mohit: You call users providing storage space as 'subcontractors' and further add that the 'subcontractor' and not degoo is responsible to any damage to users' data stored on its computer. What if someone successfully hacks the user data stored on its PC and proceeds harm the owner of the data? Will degoo not be responsible? 

Carl: Before uploading any data the files are encrypted and then split into small fragments. You therefore only store a very small encrypted fragment of the file. We can also detect if someone tries to tamper with a fragment and if that happens we will just ignore that fragment and just one of the fragments that we’ve replicated to other users (we have lots of redundancy in place here).

On Processor Sharing

Mohit: Tell us something about how degoo shares processor time among users. 

Carl: The idea is that you will get more storage in exchange for sharing some of your processor time. This is an optional feature that you can opt-out of at anytime you like. Our long term goal is that this processor capacity will be used to create a giant virtual super computer.

Mohit: A virtual super computer sounds awfully futuristic! Do you envision your technology to be used for research and industrial applications in the future?

Carl: Yes, our long term goal is to create a super computer that drastically reduces the cost of computing in the world. We’d love to give researchers, corporations and hobbyists access to the vast amounts of computing power this would provide.

On Customer Support

It is crucial that the founders always stay close to the customers
Mohit: Why do you choose to be your front end for customer support instead of using degoo itself?

Carl: is a great way for us to stay productive and keep track of all support tickets coming in. The support portal that we can create with allows us to rapidly improve our support articles whenever we feel that they need to be made clearer. 
We give up some flexibility compared to doing it ourselves but we think the productivity gains outweigh that.

Question from our Readers

Recently one of our readers asked a really insightful question. Something that can be viewed both as a technical and a moral one. So, Carl here's a question from Rachel.

Rachel: Interesting concept. I hope my hard drive is not being used to store pirated or risque content of other users. How do you ensure that my hard drive is being used for legitimate purpose?

Carl: Before the upload all files encrypted and split up into tiny fragments. The data stored at each hard drive is therefore just a tiny encrypted fragment of a file. You therefore never run into the risk of storing some illegitimate content on your hard drive.


Mohit: A large project entails gigantic problems. What was the biggest difficulty or setback that you encountered in the project?

Handling all of that complexity without confusing the user is very difficult.Carl: The biggest challenge so far has been to make the system reliable and easy-to-use despite the very complex technology going on behind the scenes. P2P makes everything much more challenging. 

Degoo's Co-Founder MattiasSecurity, performance and reliability all become much more difficult when the underlying hardware can be unreliable and slow. Handling all of that complexity without confusing the user is very difficult.

That’s all for today folks, codemakit would like to extend its heartiest congratulations on the success of and would hope for more innovative surprises from the firm. 

Thank you Carl and Mattias (Whose photo can be seen at the right), you've been a true sport answering every question with utmost zeal. If our readers have some queries or suggestions for, put them in the comments section and I would make sure that they reach Carl or Mattias.

Related Reading,

You know we have seen some coding experts in the past too, have a look at An Interview with Metin Saylan from Shailan or Jacob Gube from Six Revisions.

The interview with JetBro wasn't too bad; you can check them out too.

This was,
Interview with the geniuses at MohitChar

Jan 19, 2015

How will my Blog Die? (New and Returning Visitors)

How will my Blog Die? (New and Returning Visitors) Front
There are two types of visitors on a blog, an impressed one which has returned to the website and an unimpressed one which has arrived for for the first time.

Note. If you think you've missed the previous part, check out the 'When will my blog die?' study from the start.

Several parameters define the quality of visitors on a website, percentage new sessions and percentage returning sessions are some of them. Percentage New Session and Percentage returning sessions are basically two interdependent parameters which depict the percentage of new users entering the website and the percentage of returning users entering the website respectively.

The Results

For example, if the percentage of New session is 80%, then the percentage of returning sessions would amount to 20%. This means 80% of the users on your website would be new users who have not visited the website before. 20%  would be the ones that have visited your website before and have come for more. 

Change in new and returning Visitors with time

There is one fundamental difference between sessions and users. A session is the time, a user spends on the website before closing the window or leaving it.

Correlation Between Average Session time and Percentage Returning Sessions.

It is interesting to correlate the average session time and percentage returning sessions. As seen in the graph given below, it becomes very clear that the average session time varied quite proportionally to the percentage returning sessions. This is logical as the returning number of visitors are expected to spend more time on the website. Which is because, new visitors often spend lesser time if they do not agree with the overall layout, design (Font Size, Font Type and Font color) or the writing style of the author. Returning visitors do agree with them and hence are expected to stay.

graph Correlation Between Average Session Time and Percentage Returning Sessions

Correlation of Bounce Rate and Percentage New Sessions

One thing that can be correlated effectively with Percentage of new sessions is bounce rate. It was interesting to find out the correlation between bounce rates and percentage new sessions. 
It is however very interesting to note that the Bounce Rate actually follows the percentage new Sessions values until day 35. After 5th Week, it looks as if the relation between Bounce rates and Percentage new Sessions is inverted. Higher the Percentage of new Sessions lower is the bounce rate, which also means lower the percentage of  returning visitors lower is the bounce rates. Since the study was stopped after day 44, It is not clear, how long will the trend continue.

Correlation between Bounce Rates and percentage new Sessions

Correlation between Effective Bounce Rate and the difference of Bounce Rate and percentage new Session

Since any definite trend cannot be found out from the particular graph, It was decided to go further with the graph between Bounce Rate (B) and The percentage new sessions (PN). Instead a graph was plotted between Bounce Rate (B) and the difference between Bounce Rate and Percentage of new sessions (B-PN). The following is the graph between (B) and (B-PN).

Correlation between Effective Bounce Rate and the difference of Bounce Rate and percentage new Session

Though generalizations cannot be accurately made from the data, It is found that more positive difference between Bounce Rate (B) and the Percentage of New Sessions (PN) would mean Lesser Bounce Rate.

The Complete Study

The Complete 5 Part Study can be accessed from here as it is published,

[Published on 8th Dec 2014]

[Published on 15th Dec 2014]

[Published on 22th Dec 2014]

[Published on 29th Dec 2014]

[Published on 5th Jan 2015]

This answered,
How will my Blog Die? (New and Returning Visitors) MohitChar

Jan 5, 2015

Tips for Comment Moderation. What Should you keep and what should you delete? Part 2

Tips for Comment Moderation. What Should you keep and what should you delete? Part 2 FrontComment moderation is one of those important aspects of managing a blog which tells the readers about the integrity and quality of the blog. 

A previous article on Tips for comment moderation talked about protecting a blog's image against comment spammers. This is the part two of the series.

The Link Factory Type

A very ancient breed of comment spammers often use a technique known as comment link flooding. In short, they flood the comment section with one or more links of a particular webpage, hoping that the sheer numbers would lead to an increase in the back links, thereby leading to higher page rank.
As mentioned above, they are an ancient breed because, such methods have already been countered by search engine's algorithms and have little or no effect on both the websites.

Another reason why such comments often do not work on websites is because, the websites have already marked their comments section as no-follow (Which means that any links in the comment section would not affect your image at google or similar search engines). Hence any attempt at garnering back links by spamming comments is foiled.

The Link Factory Type

The Hire Me Type

Some Comment spams are often disguised as marketing initiatives from unemployed designers/ developers and SEO professionals. Though it is not hard to decipher what they write, their text is often accompanied by options to hire the writer. Their comment reeks of "Hire Me!" all along. Needless to say, you should remove such comments.

The Following comment was found on a previous article at codemakit talking about the dangers of trading an article with a service.

The Hire Me Type

The Naked URL Type

You will often find that comments like the one below have little or no un-hyperlinked text. One often wonders if it is a ruse, with spammers trying to garner pageranks by adding links as mentioned in the first case.

However, you must be careful. One look at the URL of the link would tell you if it is related to the article or not. If it is related and genuinely adds quality to the article, you can keep it. If not you should remove it as a crushed bug on a car's windshield.

The Naked URL Type

True to Myself Type

Now you might see some comments which are genuinely concerned about the article and the blog.The first method of checking a comment against spam is to find is if the comment contains a hyperlink. The second method of finding if a comment isn't spam is to check the content for relevance to the article itself.

Like the previous article on comment moderation, Here's an example of a genuine comment in which the author is concerned about the content of the article and phrases his/her comment accordingly.

The following article is on the geomatic changes in blog.

True to Myself Type

The Shakespearean Spammer

Not often you encounter wordy Shakespearean comment spammers. Only one thing differentiates such comment spammers from normal ones, The use of herculean amount of words, often relating to the article as a bee relates to a space ship and nearly every character of the comment has been copied form somewhere.

The following comment was received at codemakit's article about including a favicon to your website.

Guess what? The spammer has commented about international concept of work from home! Who the F comments about work from home at a favicon based article? The comment was so large, that complete screenshot would have increased the length of the post by 30% and would have left you dazed.

The Shakespearean Spammer

Looking London Talking Tokyo Part 2

Some comment spammers do not use hyperlinks in their comments to avoid being filtered by automatic comment spam filters. The following comment is about Business phone lines at the Jetbro Interview article.

In such cases, it is often advisable to skim through the comment to ensure that the comment is in accordance with the article itself.

Looking London Talking Tokyo Part 2

Though this type of comment spam has been discussed before, I could not stop myself from entering the following comment from entering the wall of fame.

Looking London Talking Tokyo Part 2

The Brazen Comment Spam

Now there exist a rare breed of brazen super-strong, fearless comment spammers who defies every law of commenting on article.

First, Comments are often advised against adding links in their comments.
Secondly, Comments should be related.
Thirdly, the transition of ideas in the comments should be smooth and not abrupt.
Fourthly, You should not comment spam on an article on "Tips for comment moderation"!

The Brazen Comment Spam

Related Reading,

Liked it? You will obviously like the Part I of article on tips for comment moderation.

If you're not aware, here is the method of removing spam comments from the blog.

Have you read some of our funniest comment  spams here's Part I and here's part II?

Check out a case study about how a single sentence reduced comment spams by half.

This was about,
Tips for Comment Moderation. What Should you keep and what should you delete? Part 2 MohitChar

Dec 29, 2014

How will my blog die? (Pages per Sessions)

How will my blog die? (Pages per Sessions)
Pages per Session as the name suggests is the number of internal pages visited by your reader when he browses your website in one go. But what happens to the number of pages per session when your blog starts dying?

Note. If you think you've missed the previous part, check out the 'When will my blog die?' study from the start.

There is a parameter known as pages per session for determining a website's health. This is only when the bounce rate (discussed before) is less than 100%. 

Based on the data received from the website during its 44 Day dry spell, It was found that the number pages viewed by a visitor per session reduced constantly. The number changed mildly at first but it was after 32 days when the graph showed extraordinary fluctuation.

Change in Pages per Session with Time

The timing of the fluctuation actually matches the 5 week mark of reduction in the number of visitors received by the blog as discussed previously. 

Correlation between Bounce Rate and Pages per Session

The correlation between Bounce Rate and Pages per session  is interesting. It seems, lower the bounce rate, higher the pages per session. This is actually logical as the pages per session is actually the average of all the user sessions for the day. So, when the bounce rate is higher, the number of pages for that session is lower.

Correlation between Bounce Rate and Pages per Session

Take an example, for a bounce rate of 100%, every visitor landing on the webpage would leave it without clicking on any other link. So in short, he/she would visit just the landing page and the pages per session would be equal to 1. If Bounce rate is 0% (an extremely unlikely scenario) each and every visitor landing on the page will click on an internal link before leaving the website. This would mean, pages per session would be higher than 1 at all times.

Correlation between Average Session Time and Pages per Session 

Contrary to all the parameters studied in the research, the correlation between average session time and the number of page per session is the most unique. The two parameters seem to depend on each other directly. Even as time passes, the relation stays intact and doesn't change. In every other parameter the relation changes after the 35 days mark.

Correlation between Average Session Time and Pages per Session

The Complete Study

The Complete 5 Part Study can be accessed from here as it is published,

This was,
How will my blog die? (Pages per Sessions) MohitChar

Dec 22, 2014

How will my blog die? (Session Duration)

How will your blog die? (Session Duration)
Session duration in simple words is the amount of time spent by a user or a reader on your website. This article will tell you what happens to that session duration when a blog is gearing towards death.

Note. If you think you've missed the previous part, check out the 'When will my blog die?' study from the start.

Session duration is one of the parameters that define the quality of writing of the author. Higher average session duration would mean that the visitor is present on the webpage for a higher period of time. This implies that the visitor is hooked to the writing thereby justifying the efforts of the author.

In the present case, the blog started receiving higher average session duration as the time progressed. The average session duration increased at a much higher rate than did the bounce rate.

Change in Session Duration with Time

However, Session duration too showed signs of fluctuation at the end of 35 days, i.e. 5 weeks time. This is actually in conformation with similar sightings of the bounce rate, Number of Visitors and average number of pages per session.

Change in Session Duration with Time

Correlation of Session Duration with Bounce Rate

The constant upward movement of Session duration with time correlated with the bounce rate which actually reduced with time. This depicts that as the bounce rate decreased visitors started viewing higher number of pages thereby spending higher amount of time at the website in one session.

Correlation of Session Duration with Bounce Rate

Correlation of Session Duration with Number of Visitors

The upward movement of session duration in correlation with the constant dip in the number of visitors and lowering bounce rate on the website showed that as the time passed, the visitors remaining were actually interested in the content instead of surfing. In short this meant that the truly loyal or sincere visitors remained with the website towards its death.

Correlation of Session Duration with Number of Visitors

Correlation of Session Duration with Pages per Session

Another Correlation can be found with the average session time and Pages per session, where one can find that the abrupt increase in the average session time can be attributed to an increase in the number of pages viewed in one session. This would mean that the session time increases because the readers are opening more pages and not because there was a sudden increase in the curiosity on the subject.

Table Correlation between average session time and pages per session

Correlation of Session Duration with Percentage Returning sessions

As is evident from the graph below, it was found that the changes in average session time were proportional to the percentage of returning sessions for the first 35 days. This is quite logical as the returning visitors are keen on finding and exploring the website over again. This might be in search of new content or due to simple veneration. However, after 35 days the relationship between the two parameters became inverse. The average session time actually reduced with an increase in returning sessions.

Table Correlation between average session time and percentage retuning session

The Complete Study

The Complete 5 Part Study can be accessed from here as it is published,

This was,
How will your blog die? (Session Duration) MohitCHar

Dec 15, 2014

How will my blog die? (Bounce Rate)

How will your blog die? (Bounce Rate)
Ever wondered how will your blog die? Or What would happen when your blog dies?

The article series will help you answer this question in detail. This article will discuss the changes in the bounce rate when your blog dies.

Note. If you think you've missed the previous part, check out the 'When will my blog die?' study from the start.

Though it has been proved more than once that bounce rates are never a perfect indicator of a website's health as they change with the type of your website, a bounce rate of 100 is still worse than a bounce rate of 90.

(For more information on bounce rate you can check out a previous article on 'How is bounce rate calculated').

Here are the results of an experiment proposed in which no changes were made on a blog for a total of 44 days.

The following study was conducted in the time frame of 19th Sept, 2014 to 1st November, 2014.

Change in Bounce Rate with Time

As seen in the graph below, the change in bounce rate with respect to time is minimal. The bounce rate is edging towards a full 100% i.e. a all visitors who land on the website leave without visiting any internal link on the page. This in short is dismal and points towards an impending doom.

Change in Bounce Rate with Time

The good news however is that the bounce rate is increasing glacially slow and it would be 424 days (about 60 Weeks) before the bounce rate touches 100% for good. We know from the previous article that the number of visitors would be down to zero before that.

Correlation between Bounce Rate and Pages per Session

A nice correlation can be made between bounce rate and pages per session. It was seen initially that higher the bounce rate lower were the pages visited by the user per session.

This was perfectly understandable, i.e. if more percentage of people are leaving the blog, it means that they are visiting lesser number of internal links and thereby lesser number of internal pages of your blog. This trend continued throughout the period of study.

Correlation between Bounce Rates and Percentage New Sessions

Another relation can be found out between Bounce rates and Percentage new sessions. It was found that higher the bounce rates, Higher the percentage new sessions. This further concretes our understanding that newer visitors will not be highly interested in the articles, than that of returning visitors who have actually come back as a sign of veneration or sheer trust, hence they will not leave the blog without surfing further.

This trend was however, shattered after 35 days since the last article, Bounce rates were suddenly inversely proportional to the percentage new sessions.

Though it looks scary, but even if bounce rates touch a hundred, It is not tough to bring it back to your desired level by using simple tricks to improving bounce rate.

The Complete Study

The Complete 5 Part Study can be accessed from here as it is published,

[Published on 8th Dec 2014]

[Published on 15th Dec 2014]

[Published on 22th Dec 2014]

[Published on 29th Dec 2014]

[Published on 19th Jan 2015]

This answered,
How will your blog die? (Bounce Rate) MohitChar