Showing posts with label concepts. Show all posts
Showing posts with label concepts. Show all posts

Dec 8, 2014

How will my blog die? (Page Views)

How will your blog die? (Page Views)
For a layman, the number of visitors received by a blog is the foremost parameter on which a blog is measured, for a designer/ Developer too, the first priority is accentuating the number of visitors they receive.

Note. If you think you've missed the previous part, check out the 'When will my blog die?' study from the start.

However, what ensures a huge turnout on your website? Yes it is the search engine. Google's Page-rank is one of the few things that ensure a constant flow of readers towards the blog. However, if Google's bots do not find any changes in a website, the number of visitors would be stemmed. After all nobody at any search engine wants to direct users towards a month oldarticle if several recently updated ones exist (Remember the SEO basics). Hence when you stop posting articles on the blog, the number of new visitors on the blog will surely ebb and the blog will move towards death.

However, nothing can be said about your regular viewers or fans who would constantly check your website for weeks in the anticipation of newer content. But let’s face it, after some weeks of disappointment even the most regular of your fans would think twice. Such exercise (current study) if performed on the blog frequently, would lead to lowering of the said returning visitors.

The Study,

As seen in the chart below, one can easily deduce that the website in question is heading for a breakdown.

Change in number of Visitors with Time

No Change Zone

First comes the no change zone. Which in short is a 3 week zone where there exists no change in the number of visitors at the website. As is evident from the graph the cycle of visitors repeats twice in this period.

Reduction Zone

After 21 days of banality, the website heads towards the lower end showing signs of decline.

Deceleration Zone

After about 5 weeks, comes the final blow. The website accelerates towards a literal destruction in the form of reduced page views andreduced earnings. Things actually get really interesting here because you are not sure which way the website goes. This zone is very easily achieved in a "Popular at the moment blog" and very slowly achieved in a multilingual website.

When will the blog have no page views?


Since the blog could not be kept in a dry spell until it dies, one has only one option to find out the truth, i.e. to extrapolate from the present values. Such extrapolation would enable us to find the date at which the visitors would stop coming (with a tolerance of some days). The present graph follows a linear deterioration with the equation y = -2.611x + 461.5, which shows that after 177 days the visitors would stop adorning the blog and hence the blog would truly die.

The Complete Study

The Complete 5 Part Study can be accessed from here as it is published,

[Published on 8th Dec 2014]

[Published on 15th Dec 2014]

[Published on 22th Dec 2014]

[Published on 29th Dec 2014]

[Published on 19th Jan 2015]

This answered,
How will your blog die? (Page Views) MohitChar

Dec 1, 2014

When will my blog die (A study)


When will my blog die (A study) FrontCodemakit once conducted a study on a single question, "What happen when you do not post for a week". Let us take this question further and ask another, "What happens when you do not blog for a month?". 

Note. If you think you've missed the previous part, check out the 'When will my blog die?' study from the start.

When does your blog die if your do not post about anything?

The complete article is in the form of a study presented in a simple way (as is always done at codemakit website research)

The following study was conducted in the time frame of 19th Sept, 2014 to 1st November, 2014, i.e. a total of 44 Days.

The Experiment

This was an experiment proposed in which no changes were made on a blog for a total of 44 days. 

Based on the current data from the website, the data was plotted on graph and extrapolated forwards to find out, when will the blog die. Here are some examples, (though for the sake of clarity, I would suggest you to read the parameters separately).

When will my blog die Examples

Parameters Compared

The study measured the following parameters, Number of Visitors, Bounce Rates, Pages per Session, percentage new sessions, Percentage of returning Sessions and Average Session time.

The death of a blog in simple words is basically a blog having the following parameters.

1. Number of Visitors = Zero
2. Bounce Rates = 100 %
3. Pages per Session = Zero
4. Percentage new sessions = 0
5. Percentage of returning Sessions = 0
6. Average Session time = Zero

Let us first define the parameters first, the number of Visitors is fairly easy to decipher, it has been extensively covered in various articles on Method to double your visitors and What to do for higher blog visitor series.

The Bounce Rate too is basically the percentage of visitors who bounce off from your page. (though bounce rates are not a true indicator of your blog's health). Those would be discussed in further articles describing each parameter in detail. 

Pages per session is the number of pages a person opens at the blog when he/she browses through the website.

Percentage new sessions are the number of visitors who have come to your page for the first time. 

Percentage of returning sessions are the number of visitors who has visited the website once or more before. 

Just like the movies, a blog never dies the way you thought it wouldAverage session time is the amount of time a person spends on the website before moving on. if you're interested about the parameter itself, you can view another codemakit article on make your visitors stay longer at your website, which is same as increasing the average session time.

The Results


During the period of Study, the six parameters showed some differences. 

Obviously the number of visitors would reduce down to zero, the Bounce rate would increase to 100%, Pages per session too can reduce to zero. 


But there was one anomaly in the data, within 44 days of the study, it was found that the average session duration did not reduce down to zero, in fact, it actually would never come close to zero. The Average Session Duration of the blog kept on increasing as the time progressed. 

However for more detailed results on the different changes to the parameters of the blog, it is advisable to check the individual articles first.

The Complete Study

The Complete 5 Part Study can be accessed from here as it is published,

What happens to Page Views when my blog dies?
[Published on 8th Dec 2014]

What happens to Bounce Rates when my blog dies?
[Published on 15th Dec 2014]

What happens to Session Duration when my blog dies?
[Published on 22th Dec 2014]

What happens to Pages per Sessions when my blog dies?
[Published on 29th Dec 2014]

What happens to New and Returning Visitors when my blog dies?
[Published on 19th Jan 2015]

This will answer,
When will my blog die (A study) MohitChar

Sep 8, 2014

Which Font Type is the best?

Which Font Type is the best? FrontWhich font type is most favored by readers? Which font would keep them hooked to your website?

Learn about different fonts and font types. Find out what fonts do award winning websites use to keep their readers eternally happy and loyal.

A primary article on smashing magazine asking 'which font should I use?' was among the best ones which explain in detail what fonts are, what families do they belong to and which one should be used where. So if you're generally confused about the names of fonts or font families, you should probably go to the linked pdf.

The same question was asked by me during the research at Google Product forums on Maximum User Interaction for fonts, and was presented with some of the best answers ever.

The Findings

In the blogging sphere, it was found that majority of bloggers used Georgia in their creations. Helvetica and Arial came in second with a near equal prevalence. The important fact to be looked is that Verdana with a mere 4% usage was the least preferred font for any blogger.

Font Families at Blogs

If yours is a personal or a professional blog, written by on or many authors about one particular subject and the views are of the author only, then we're talking about a simple blog. Examples include any blog.

During the research, I found that Georgia, which was the most preferred, was often used in blogs which featured miscellaneous content (i.e. the content that no one dared to pick up). Helvetica on the other hand was preferred by web design and development blogs.
Comparison of Font Families in Blogs

Font Families at News Websites

If you are not into information or Ideas, and just want to talk about current affairs (i.e.) what is happening currently in the world, country or your locality, you are a newsman (or a newswoman). Examples include websites which host news as individual articles.

News based websites had virtually no sample using Georgia, Verdana or Times New Roman. The reasons were simple enough, Georgia and Times New Roman feels archaic and Verdana in my opinion doesn't feel authentic. The most used font in News websites was Arial (About 60%).
Comparison of Font Types for News Based Websites

Font Families at Academic Journals

If you do not blog or write about facts and events but like to experiment and jot your results down for others to see, then your website is an academic journal.

To determine a trend from the data in journal based websites was difficult. However, one thing was clear; here too Arial was the winner with 34 % websites using it, (Followed by Helvetica and Verdana)
Comparison of Font Types for Journal Based Websites

Font Families at Information Based Websites

And if you're not interested in events or ideas or your opinion, but just want to create a ready reference for others which would help them find information, you have an information based website.

Surprisingly, Information based websites followed the trend of News websites. Virtually no website used Georgia, Verdana, Times or Trebuchet. They just used Helvetica (35%) and Arial (55%).
Comparison of Font Types for Information Based Websites

Discussion

From a psychological study in Wichita, the following were the emotions attributed to the fonts. The study included attributing 15 personality traits to 20 fonts and the top three personality trait for each font was considered (i.e. the maximum number of occurrences of a particular trait for each font).

Concluding Remarks

  • So if you have a blog, the best bet would be Georgia, Helvetica or Arial in their order of precedence.
  • If yours is a News based website, you need to give an illusion of updation and authenticity, which can be achieved with Arial.
  • If yours is an academic Journal, then use Arial. If it’s an information based website, use Arial or Helvetica (in their order of precedence)
  • If you could not categorize your website, just close your eyes and type Arial.

More in font research Series

Find out Which Font Color is the best? - Did you know font colors can alter moods? Learn how professional award winning websites change text colors to ensure maximum user interaction and understanding.

Find out Which Font Type is the best? - Which font type is most favored by readers? Which font would keep them hooked to your website?

Find out Which Font Size is the best? - How do you know if your font size is readable enough? What font can be called too large and how many pixels are too small? 

This answered,
Which Font Type is the best? MohitChar

Jul 28, 2014

The Dangers of Fair Use Copyright Policy

The Dangers of Fair Use Copyright Policy frontHow often do you feel safe about your work? Do you feel that your work is protected enough by copyright laws?

If you do there is a bad news for you. There is a flaw in the existing copyright law, a flaw known as Fair Use Policy.

What is Fair Use Policy?

The fair use policy is an exemption to the existing copyright law, the one which all bloggers and websites use in order to ward off copiers from your precious creation. Wikipedia on Fair Use states that

'Fair use is a doctrine that permits limited use of copyrighted material without acquiring permission from the rights holders'. 

The fair use policy grants right to use a small snippet of copyrighted material without actually getting permission from the original owner. Though it was created to provide a preview of a person's copyrighted work which actually is not free to use, there is an inherent weakness or a flaw in the policy itself.

Difference between Fair Use and Creative Commons

This is much different that a creative commons concept. In a creative commons concept, the web owner allows the use of content with some limitations (Here you license your work with a creative commons). The first image of this article is a part of creative commons, which allows me to modify and use it for personal purposes. This however is not the case with fair use. A Fair use is an exception allowed for using/ reproducing a copyrighted material.

What is the problem with Fair Use?

Do you know the problem in the policy? It is just a single word in the Wikipedia's version.  The word is "Limited Use"

What is limited use? For a 400 word article, limited use may include hosting a copy containing words ranging from a meager 20 word preview or a 399 word preview "I left out a word you know. I did not use your complete article you know”. For a 20 minute video, the preview might range from a harmless 1 minute trailer or a 19 minute 59 seconds video, thereby leaving out the thank you note at the end of the video.

Since the implementation and the interpretation of fair use reside only with judges and the legal eagles, you never know if your work has been copied "Fairly" or "Unfairly" (Yes I'm using sarcastic quotes). In short, though it is named as fair use, it actually is a loophole in the system itself thereby enabling a cyber thief to blatantly copy your work without offering an apology.

How does Fair Use affect you?

When your content is available on another website for perusal, you lose valuable readers, your page start coming below the alleged website and hence your website drops in SERPs.

Related Reading,

This was about,
The Dangers of Fair Use Copyright Policy MohitChar

Jul 21, 2014

All about Phishing and Phishers

All about Phishing and Phishers Front
Have you ever encountered a mail saying you've just won a $#insert huge sum here# lottery? 

Or wondered why does the mail address looks suspicious? Such are just a glimpse into the evil machinations of a scammer that uses his online prowess and apparently your lack of, to scam you of your privacy and your money.



What is Phishing?

First comes the definition, Phishing is basically an attempt at finding personal and sensitive information about you. Such information if divulged can lead to compromised accounts and a lot of grief at the end. 

Where Does Phishing Occur?

'Phishing Nets' (Coined by codemakit) is the place from which the scammer starts getting your attention. Most common Phishing nets (in Order of preference of scamsters) is 

1. Email: The most common Phishing location. You can check if your mail is authentic or not (Too many Phishes out here)
2. Social Networks: By posting malicious links at Facebook, Twitter etc. You can check these too (Talking Phishes out here)
3. Websites: By hosting malicious Websites that let you fill forms thereby phishing for your personal information. You can check for Website Certifications (Fake Phishes around here).

What do Phishers want?

The Phishers want your personal information, everything from your email address (Which they can spam later) to your name, address, credit card information etc. (Though, I've given a few tips to protect yourself from divulging your passwords) Once they have enough information about you they can move on towards monetary pleasures. Meaning? They'll use your information against you. For an example, one of the most common phishing nets are Emails and the most common Phishing Practices include being a bank representative. They will probably tell you, that they're from a reputed bank and have your file with them. 

They’ll throw in a few informative pieces of information gathered from you before to let you believe they actually have an official file on you. Then they'll frighten you by stating that you're password is about to expire and if you do not send the required information, your account will be blocked. Once you send the information you can safely say goodbye to all your hard earned income.

The Types of Phishing Techniques

There are 4 different types of Phishing.

1. The good old Bland Phishing

They just send out millions of spams to every email address they could think of and wait if anyone gets caught in their Phishing net and replies.

The good old Bland Phishing

2. Spear Phishing

As the name suggests, This technique is usually adopted by Phishers holding extraordinary grudges against some specific person. Which might be their second grade class teacher or a college professor who dropped him or a show-off neighbor who can't keep his dog quiet at night. The Phishers gain personal information about the particular person (Sometimes he/she already knows). Once they have the information, they'll use it in the way given above to scam you of your money.

Spear Phishing


3. Whaling

Again as the name suggests, Whaling includes phishing for a whale, i.e. a really big corporate honcho or just another person with a lot of green in their reserves. The victims can also be big shot executives who actually hold the rein to the security of their companies' databases. A successful whaling attempt can lead to divulging of company database passwords or the database itself, thus opening the door to countless other phishing attempts. No amount of extreme techniques to store your passwords will keep them safe unless you're willing to save the information from falling into the hands of cunning phishers.

Whaling codemakit

4. Clone Phishing

This is a relatively new technique, where the Phishers create a mail that is really similar to the ones sent by authentic sources. For example, a bank website sending promotional emails are often copied and modified. Then, the modified email containing everything will be sent to the victim. All but one change, the links in the email will be changed so that the user is redirected to the scammers’ website where the user will give its Username and password to login. Only realizing minutes later that he/she was scammed.


Clone Phishing Codemakit

Phishing Terms (codemakit)

Phishing: You already Know it.
Phishing Net: The place where Phishing Starts. (Email, Social Networks, Websites)
Phishers: Scammers who phish for your information
Phisheries: Shady places (might be in Nigeria) where scammers often sit in front of computers wearing an overcoat and dark glasses (Bazinga!). These are the places from where they send/create scam.

Related Reading,

You can read all about The Simple Steps to stay safe Online.
Find out about How Passwords are stored on Websites

Download Complete Report

Now you can download the Complete 23 Page Official Report on Different Types of Phishing Techniques.
You can also download the Funny Version of the Official Phishing Techniques Report, where we make fun of the phishers and their useless attempts at scamming people.

This gave you an introduction into
All about Phishing and Phishers MohitChar

Jul 14, 2014

Why to hate twitter

Why to hate twitter Front
Most major companies are looking towards social media for gathering potential customers. But there is one exception, Apple, the iconoclast it has always been, has refused to create a twitter account

According to a mashable report as of September 2009, about 76% of Fortune 500 companies had tweeted less than 500 times. Also, half of the fortune 100 companies had followers less than 50%, which essentially means that neither you nor your company needs large twitter following to reach at the top. Though the major reason the above article was written is to show how less number of tweets led to a lesser number of following but I choose to infer something else.

I would love to cite several interviews conducted at codemakit, like Metin's Advice '[For] people coming from twitter, doesn't bring too much revenue on Adsense when compared to search visitors.’ Jacob Gube of SixRevisions (A pagerank 6 Website) says that 'Social media almost runs itself. We'll check it a couple of times a day just to see if we have any messages.'

This simply means that they do not invest much time for direct intervention on social media or trying to engage customers/Readers on their social media pages. To brainwash you one last time, I would quote an interview of Veerle Pieters from Duoh.com where she said 'I never actively promoted my Twitter so that people would follow me.' (I'm sure I'm not quoting her out of context, if I am, hopefully I'll receive a mail tomorrow).

Since, I've introduced a large number of professionals (all of them disagree with active twitter interaction), I shall now begin to explain, why should you hate twitter?

It is tough (I’d rather eat a pizza)

Active interaction at twitter is a painful job. I’m not talking about those potato Bloggers but about the excruciating regime of posting nice and clever posts from your fateful twitter account (and for god knows whom). Filled with the fallacy that if they post something clever or thought provoking, they are bound to engage audience and promote their brand.

The thinking is partially correct, when you post something mindful, you are engaging your audience, but ask yourselves, does it actually contribute to your company or firm? A BIG NOOO.

140 Characters? My name’s larger than that!

Secondly, I personally feel, that a 140 Character limit is just too d**n low! You cannot be expected to engage your audience and hook potential customers with a bunch of letters hurriedly put together because the message exceeded its limit.

Note. A personal Experience
My personal experience would dictate me to write about the problems faced by me while using twitter in conjunction with hootsuite. Hootsuite is a service that essentially helps you post a message to all your social networks at once, like Facebook, Twitter, Google+, Pinterest, But the problem I faced was, whenever I try posting a long message to all the social networks at once, The twitter 140 limit somehow crops up and prevents me from sending the message at all. This has actually led many people to distance themselves from Hootsuite. Also, when you add a procedure to forward your facebook posts to twitter, the forwarded post never comes complete and this leads to serious ambiguities.

Word of mouth, faster than the wind

Thirdly, Word of mouth often spreads awesomely fast. Once you see something at twitter and it registers, when you see it often, it fortifies. This is applicable to both positive and negative reviews. You think twitter will be the nicest place where people will comment with nice flowery posts smelling of roses but reality is just a bed of thorns. People often disagree with your services and this leads to negative/Bad reviews. When people see such reviews for sufficient number of times, they become awfully sure that your product is not worth s**t, (I meant salt :-|).

Note. On Word of mouth
I'm sure you wouldn't believe me, have a look at a case study taken up by codemakit research on the perils of starting a popular at the moment blog, where I discussed the cases of web entities which became popular instantly. The only problem occurs when instead of becoming popular, they became instantly unpopular. Take the case of Justin Bieber*, I have no bone to pick with him but when he first started, Social media pounced on him with negative reviews.

Instead of looking at his music, people started looking at his personal life and started judging him. In such cases, social media actually works against the firm/company and blocks many perspective sales. Take Emma Watson* for example, her beauty and acting skills were greatly appreciated by people at social media. Not surprisingly, many of my friends actually went to see her movie just because they had "heard on twitter, she is beautiful". In short it is just a gamble, through twitter you can either increase your sales through the roof or decrease it through your basement.

The Symbols are too @*##ing many!

Fourthly, People are often fed up with too many symbols. Each symbol means something and adds some meaning. The problem with this is, the complete post/series of posts look nothing like people talking but look like people throwing sharp things at each other (Ok here's a #hashtag thrown at your face. Out comes a reply of hot smelling @atsign and kicks you with obnoxious retweets). 

The Symbols are too @*##ing many!


People struggle to grasp the concept and the "omniscient" people at twitter pay no heed to it. Hence it looks something obscure and there goes your aim of connecting with people.

Not enough people to read

Finally, there aren't many twitter users in the world. Take a look at a study by statista Facebook had 1184 million active users, Google+ at 300 Million and Twitter at meager 232 million users followed by Tumblr at 230 million. So, if you still want to promote your company through social media, you are better off with Google+ and Facebook than with twitter.

Now, codemakit would be called as a hypocrite if I do not explain the presence of @codemakit on twitter. I shall stick with my principles that having an account at twitter isn't a blasphemy, but incessant posting of 140 character crap trying to gain visitors/ customers is.
Codemakit seldom posts anything out of the blue and just relies on post forwarding service by an RSS service known as feedburner just to make sure that the bored minds using twitter have something interesting to read.

* The Examples quoted here are my views and is not intended to provoke/hurt anyone. Visitors are requested to read at their own discretion.

This was all about,
Why to hate twitter MohitChar

Jun 30, 2014

Optimum Number of Images for a Webpage

Optimum Number of Images for a Webpage
Text has been the pioneer in information dissemination. But the ball has now left the court. In the digital age of high speed broadband internet, Text based websites are soooo 1980s.

A post from yola.com depicted clearly, the need to strike a balance between visual and text content on a website.

It is said that your readers often create impressions about your website in just 50 milliseconds, so do you think huge chunk of text is going to help the reader to form a really nice opinion about your website, instead a nice image would attract attention and if the reader likes it, he/she would move further. 

This technique is risky, because if the reader does not like the image, you'll receive a "hmmf" and the reader will move along.  As is evident, until now, the article is actually in confirmation to a few concepts of Website/ SEO Psychology.

However, It has a much higher probability of luring the readers into reading/ using your website than a chunk of smart looking text.

Ask Yourself What did you see first


But you know, anything in excess is never good. So how do you know, if you've over-rainbowed your website. How do you know when your website stops being an informative/productive/inspiring website and starts becoming an abomination made by an overweight pixie puking colorful paste?

Too many Images? BLUNDER!

In simple words, Adding too many images for a webpage (not a website) can cause some serious repercussions,
  1. Image will load glacially slow (That means so slow, that you’ll grow a beard). Your page speed will suffer and so will you.
  2. If you do not use a free resource like blogger, you’ll need to host the images somewhere, hosting needs space for storage and that would require money which will be taken from your pocket.
  3. Also too many images sometime puts off the readers. They get the impression that you did not have enough content and so you’re compensating by adding lots and lots of images.

Too less Images? BLOOPER!

But if you have too less images, it can cause some serious damage too.

  1. Less images would bore your visitors, If numerous images would have you growing flowing beard then after 5 minutes of lengthy article without images, you will have a bored skeleton sitting in front of a computer.
  2. Lesser images without significant breaks lead to people skipping some juicy parts of your article.


Images on Website Type?

Just like your Bounce rate depends of the type of website you have, similarly in the case of images, it all depends on the type of work you do. If you're a photographer or a design enthusiast, your website will have to show in the same manner. If you're a brooding extra mindful persona, you'll automatically use”no nonsense full of text” methodology. The eye tracking study of web readers by nngroup claim that users will read more text on newspaper websites than they do at any websites.

Psychologically, this is because they actually visit the newspaper websites to gain information, to know about things and also because many people sitting at offices are not able to visit many websites and hence resort to the ones that are not blocked by their IT dept./Government (Digress..) The same analogy can be seen in links too. People often say, the higher the number of links you have better is your page, but it’s not true every time.

The Results

My philosophy is to micromanage and document. At codemakit I tend to delve deep and after research I put forward values and processed data. For Example, The Ideal blog posting schedule for a week  or The one about what page rank should you have to reach top 500 of all websites, So here I have attempted to micromanage and tell how many images are optimum for a webpage (for different types of webpages).

Mind you, the table is created after hours of grueling research, using two different methods for the analysis and comparing. The study revolved around the top 500 websites of the world by Alexa as per 11th June 2014. Several websites were selected. Ones in language other than English were rooted out. Ones that need authentication (like Facebook, Reddit etc.) before letting the visitors enter were removed. Ones with objectionable content were not considered.





Finally the values are arrived by using weighted average method. The complete Study on "The Optimum Number of Images for a Website Type" is available now in pdf.


Type Images
Forum Type Websites 7
Photosharing Websites 10
Brand Specific Websites 10
Banking Websites 12
Shopping Websites 35
Product review Websites 56
Group Blogs 83
Newspaper Group Websites 130
Entertainment Websites 145

So what is bad? Bad is when you mix things up. When a simple blogger uses so many images that the page uses an hour to load on the reader's computer. When loaded the page greets the user now sitting with a face full of white beard. If you’re so hell bent on using images for every little piece of text you have, use it in awesome ebook covers and magazines. But remember “The moment you overdo anything, you're in trouble.”

Note,

Google webmaster guidelines clearly state, you should not embed important text in images, use alt text for images, also the image must be conducive to the text you've published (You do not see an image of a puppy in this webpage, because it is out of context)

But nowhere has anything been mentioned about the optimum number of images a webpage might have (Not even the hyped “How search Works” by Google. So, I posted a question at Google’s Webmaster Forum in search of professional opinion. You can see the topic here, But There was no response from that side. Maybe my question was convoluted. :-(

This was about,
Optimum Number of Images for a Webpage MohitChar

Jun 23, 2014

Why do you need a multilingual website

Why do you need a multilingual website
Learn how you lose about 95% of your visitors and how to get them back. Demographics play an exceedingly pivotal role in determining the fate of your website. Language does pose a barrier if you want your blog to go truly global. 

Codemakit ran an article on “Why do some countries hate your website?” answering the question how a simple change in spelling can cause your blog to stop receives visitors/readers from certain countries. On similar lines, the language in which your blog was written in bounds the overall reach of your blog.

Languages Based on Mother Tongue

According to Wikipedia, the percentage of world population speaking English is about 5.43%. Considering many WebPages and websites are now made in English, you would wonder, that you're losing about 94.57 % of your potential readers just by writing in English!

Table 1 : Languages (Mother Tongue) spoken by people around the world

Rank Language Native speakers (millions) % of world population
1,
Mandarin
955*
14.40%
2,
Spanish
405*
6.15%
3,
English
360*
5.43%
4,
Hindi
310*
4.70%
5,
Arabic
,295*
4.43%
Source : Wikipedia Retrieved on 10th June 2014

Here comes the need for a language specific approach towards webpage creation. But there is a catch; the above data is basically for mother tongues. So 5.43% of the world's population has their mother tongue as English. (Now the figures do not disappoint).

Languages Acquired By Readers

But what if your mother tongue is not English and for answers you have to look towards English content on the web. So you use the language skills hammered in by your teachers at school and look for content published in English. Using this scenario in mind, you get almost 27% of the world as your potential readers. (Now that is pretty and believable)

Table 2 : Languages (Acquired) spoken by people around the world

Rank Language Internet users Percentage
1 English 565004000 27.00%  
2 Chinese 509965000 25.00%  
3 Spanish 164969000 8.00%  
4 Japanese 99182000 5.00%  
5 Portuguese 82587000 4.00%  
Source : Wikipedia Retrieved on 10th June 2014

Languages of Existing Webpages

In the previous Para we discussed a problem. A Problem often faced by readers all over the world. You do not find WebPages with content in your language. Would you like to hear what the language most websites are made of is? The answer not surprising is English or Anglais (I'm learning French). But what alarms is not the language, but the sheer number of WebPages using the language. What would be your estimate? Huh? 20% or 25% or 35%? Prepare to be floored; it is a whopping 56%, followed by 6% of Russian and 6% of German.

Table 3 : Webpages Existing on the web (Based on Languages)

Rank   Language   Percentage
English 55.70%  
Russian 6.00%  
German 6.00%  
Japanese 5.00%  
Spanish 4.60%  
Source : Wikipedia Retrieved on 10th June 2014

This was the problem I was talking about. You need answers; you have a presentation/ test/ viva tomorrow and all you find are WebPages in English. Hence you force yourself to plough deep into the webpage and try to understand the obscure language (The sentence might be futile for codemakit readers reading the blog in English). This might lead to visitors leaving webpage in search of a non Shakespearean website where the language is much simpler. This would increase your bounce rate, maybe this is the reason why your blog is not growing.

A Comparison

Here's a comparison of the languages discussed above.

Table 4 : Comparison of Languages, Based on demographics, Analytics and Website Content.

Rank Language
(Mother tongue)
Language
(Internet Users)
Language
(Website Content)
1
Mandrin
English
English
2
Spanish
Chinese
Russian
3
English
Spanish
German
4
Hindi
Japanese
Japanese
5
Arabic
Portuguese
Spanish
Source : Wikipedia Retrieved on 10th June 2014

Conclusion

In conclusion, it is evident from the fact that we would always like to be presented with content in our language, and the apparent lack of content on the web based on reader demographics, we should strive towards WebPages/ Websites with localized content presented in local languages. Even General Elections of countries were affected because of such tactics. Online Giants are doing it (Example : the Case of Wikipedia) and so should you (Unless you’re a potato blogger)

This answered your Question
Why do you need a multilingual website MohitChar

May 26, 2014

Why some countries hate your website

Why some countries hate your website front
Its 2:00 AM and you're sitting in front of your computer with chips in one hand and a beverage in another. You are reviewing the analytics data. Where do the visitors come from? Where do they go?  Which pages they visit and for what time etc. 

You start thinking, "Hey! Why are my visitors more from US than UK. Why are there minimal visitors in China and why are hordes of them in Australia?"

The answer though mind boggling, is quite simple indeed. Before getting into the details of the visitor demographics Let us get rid of some irrelevant factors.

Is it Blocked?

There is a lot of speculation regarding website metrics in China. Some report large number of visitors some report a fraction of its fraction. With the government exercising excessive control over what can be published or what can be viewed, one thing can be concluded with surety, it is not your fault if your website does not receive thundering applause from china or any other country.

Chances are your website has been blocked there. (However, there is a way to find if your website is blocked). Same might be the case with some Middle East countries too. Though you can still move around it, but that’s not the point.

New Google Algorithm?

"Change must always be embraced", the supposed motto of the people working at Google Search, The Guys sitting there are responsible for any modification in the search algorithm used by Google.

With a simple change from their side, cause great repercussions in the visitor inflow in our websites. So that cannot be ruled out. You can actually see through a case study, how Google's algorithm change lead to the change in visitors geographically.

The Actual Reason

Now that we've removed them from our scope, we can focus on much more pressing issues on hand. Why do some countries love your articles and some do not? Do you offend the countries? Or is there some problem with your language? (As an accent cannot be a problem in written content). The answer is really simple. "Spelling".

Color or Colour or Couleur?

It is the way you spell your words that makes the difference. let us look at some examples from Wikipedia. Like for the simplest of example. A word used extensively in almost all websites, "Colour" or "Color". 

It is fascinating to note that the word is spelt "color" in United States but is spelt as "Colour" in almost all English speaking countries. (French however introduce another twist and spell it as "Couleur").

Color example

Organisation or Organization?

Another example can be "Organisation" or "Organization". This one however is a tricky one. UK, New Zealand, South Africa are known to use it interchangeably. US on the other hand prefer "Organization".


The Story

My friend used to wonder why his blog receives more visitors from US and not from India, his target audience. His was a commercial website and he started a blog to help in sales. But the website received more visitors from outside the country and his sales started to drop. 

Simple psychology says, “you would obviously buy from the nearby shop than order from abroad”. His puzzlement increased when the blog started to increase visitors, actually started hurting his income as most readers were from United States. His competitors got the better of him and he was going to shut down for good.

The answer to the problem is simple enough. The man used Microsoft Word to spell check his blog posts or Item descriptions. His plan to avoid spelling errors actually backfired. What he didn't know was the spell check in Microsoft word in his system was preset at English (US). So, confusing words were automatically corrected to those spelled in US. He used to post the spell checked article at his blog. 

How do Spellings Affect your Website?

Let us suppose he had an article named the "Colors of Flowers". When a needy slash curious person from India/UK types in the search string, "Flower Colours", she/he would not be presented with my friend's article. 

But when another needy slash curious guy from US types in the string "Flower Colors", he will be presented with my friend's article. This is how your spellings could change who you cater to.

Now increasing the usability of this concept by a notch, we can safely say that if you want your visitors from a specific country, set your spell check in that language. The steps are outlined here,

How to change the preset Language in Microsoft Office


  1. First click on Review Tab in Microsoft Word 2007.
  2. In the proofing option, select "Set Language".
  3. Now you'll be presented with a window containing all languages. Select the one you find suitable and click OK. You’re good to go.

How to change the preset Language in Microsoft Office

This answered your question
Why some countries hate your website MohitChar

May 16, 2014

The Digital Face of India' s Elections

The Digital Face of India's General Elections
How was India's General Elections affected by Facebook and Twitter. Can social media be effective enough to reach the one Billion mark? Find out everything about the Digital Face of India's General Elections through this comprehensive report.

India has long poised to be a super power. Change, in a country of elephantine (over 1.3 Billion or 130 Crores) is difficult unless it is aided by external agencies. 

With the influx of social media in the general population of India, It is hardly a coincidence that Digital media played an important role in the General Elections.


Just because of Elections, Hundreds of Firms started, Thousands of “Popular at the moment” Websites (This article is one of them) were created and millions of pages on election proceedings were created to capitalize on the awareness about the politicos. Numerous social media accounts were created, from twitter to Facebook to even Pinterest, Spam flowed like Water, Search Engine Optimization specialists were hired, Some even had a personal digital/IT team. In short, the political leaders never left a stone unturned to connect with general public. It is worthy to note that surprisingly Electronic media wasn't in much use in the last General elections sans some occasional Website advertisements by websites monetizing their content.

Last Elections : The Dawn of Digitization

Until 2009 Shashi Tharoor was one of the handful of Indian Politicians who had a twitter account and could manage to garner 6,000 Followers, a number currently risen to more than 2.1 Million (21 Lakhs). 

With India's top politicos taking advantage of public's new found love for digital networking, We see people like Narendra Modi having 3.9 Million (39 Lakh) twitter followers and Arvind Kejriwal at 1.7 Million (17 Lakh). It seems the one who embraced the digital sphere most effectively, got the spoils. 

Current Elections : The Plunge into Digitization

D S Rawat of the Associated Chambers of Commerce and Industry of India (Assocham) had once said that political parties spend about 30% of their total budget on advertisements of which near 15% is spent at Social media. 

Google Doodle on India's Election Results Day

If you have a look at Google Trends, a facility for determining the current and historical search trends for any term, You would find that the election commission received nationwide attention (because of one reason or another). 

Twitter, 140 Characters shouted into a Microphone

Twitter actually played an important part in the elections because of its unique feature of certified identities (Similar to Website certification). If you follow @superstarrajinikant or @barackobama, you know that the twitter account in question is actually of the celebrity or politician you want. 

Some thoughts on Digitization of Elections by Narendra Modi


When you receive a tweet from their account, you feel the rush as the words were actually written by them. There is no sure shot way to find that out in Facebook. But then again not all accounts on twitter counts, a study by Twopcharts claimed that "30% of existing Twitter accounts have sent 1-10 tweets and only 13% of the accounts have written at least 100 tweets." 

Google's Labours

Google too had left no stone unturned to capitalize on the situation. Its brand new Google Election Hub received thundering response from Google users in India. With its “Know your Candidates” section, Indian Voters from across the country can find out every little detail about the leaders at their constituency. 

For example you can see all the details about Mr. Narendra Modi in the image given below as stored by Google. The election hub has obviously helped users nationwide with its “Trends Section” depicting information in ever so tasteful manner, through info-graphics and tables and finally the “Hangouts” section quenching your thirst for more detail through videos.

Google Elections Hub : Screenshots


Some things were not directly affected by Google. Some had a more subtle approach. Android games by unaffiliated developers like "Modi Run" or "Kursi Cricket" and some by Officials like the Election Commission App for voting killed two birds with an arrow. First by making voting a pleasurable experience and second by creating awareness or at least piquing curiosity about political parties.

Current Trending Searches on Google

The spike was most pronounced in this year's election as the EC was pelted with a handful of controversies. However out of the four, it was Modi who could capitalize on the elections perfectly and time its digital prowess. Modi Received a Spike during 2013 during his campaigning for a second term in Gujarat elections. He received second spike when his name came up for the post of Prime Minister during General Elections in India and the third one because of the results. 

Rahul Gandhi enjoyed a peak during 2013 but somehow failed to regain that caliber again. Arvind Kejriwal on the other hand was practically nonexistent some months before the Delhi elections but rose quite quickly.


Facebook, The Blue Giant to the rescue

Facebook too started an "I am a voter" feature on their page, where facebook users of legal age would receive reminding them that voting process has started in their constituency. Facebook with a total number of users at 1.23 billion (123 Crores) has a largest market in US with 183 million (18.3 Crore) users. India comes in hard by crossing 100 million (10 Crore) recently. Like Google, the Blue Giant also launched “Election Tracker app” which tracks political candidates and provides real time information to general public.

Top 5 Facebook User Countries


At Facebook the number of likes received by Facebook pages of major Political parties too played an important role in determining the results of the elections, For example BJP received 4.5 Million (45 Lakh) Likes until the end of this monstrous democratic exercise. AAP at 2.1 Million (21 Lakh), Congress at 3.3 million (33 Lakh) etc.

The Future : The something-something of Digitization

In both developing and developed nations, the desktop users for the social Giant is surely increasing but the growth is not as admirable as the ones through mobile network. With the advent of better, smarter and larger Phones and PDAs, the approach towards social medium like Facebook and twitter has never been so wide. Now, one can access the website through ones mobiles (Android, IOS, Firefox OS etc.), through tablets, desktops and even smart Televisions either with an app or a browser. 

With Indian Smartphone users growing from 750 Million (75 Crores) in 2013 to Four Times in 2020 the amount of Facebook/Twitter users through a Smartphone is sure to increase manifold.

The final verdict, social media is soon going to take place of word of mouth communication and slowly but surely, several nations will follow. One cannot pin high hopes for developed nations like US because of their current total population is 317 million and they cannot increase from 183 million any faster. 


However, what one can pin on is that the number of users in Digital India is sure to increase. This is not because we just reached 100 million (10 Crore) Facebook users out of a whooping 1300 Million (130 Crore), but because we have just seen the power of digital media in influencing the world's largest democratic exercise.


Related Reading

Business Standard ran an awesome article on the 6 types of Social Media Abuses in Elections,

ESocialSceiences conducted a study on the effects of Social Media on Lok Sabha Elections.

Simply 360, an India based web analytics firm released a presentation on the Elections.

We showed you
The Digital Face of India's General Elections MohitChar